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Senior Manager Acquisition Marketing

Marketing | new york, NY | Full Time

Job Description

SENIOR MANAGER - ACQUSITION MARKETING 

If you love data and driving impactful growth at one of the fastest growing luxury start-ups in New York, then the Senior Manager of Acquisition Marketing role is right for you.

We’re looking for a dynamic person who has an appetite to own and run acquisition, whether it’s assessing data-driven results, finding new channels, and scaling existing ones. The is a high growth area and will likely have a team once results are proven.


Responsibilities
 

  • Drive acquisition channel performance to meet new customer and sales revenue targets within CPA and ROI constraints and perform weekly, monthly, and quarterly analysis across channels
  • Oversee direct response programs including Paid Search, Social, Display Advertising, Retargeting, Affiliate Marketing, Mobile Advertising, and evaluate and explore other emerging media
  • Big focus on Facebook and scaling it 
  • Drive marketing analytics and build dashboard for key metrics
  • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing
  • Develop and manage the long-term plan to meet larger business objectives, and drive both short and long-term planning and strategic initiatives across several business units
  • Optimize paid media spend
  • Work across the organization to optimize campaigns, including design, social, content, and tech


Requirements
 

  • 3+ years progressive experience in online data-driven marketing, ideally in an e-commerce company or startup
  • Strong experience in paid Facebook marketing 
  • Strong understanding of key acquisition channels and ability to drive strategy across channels + execution
  • Managed and executed complex online acquisition programs without agency support
  • Experience managing and forecasting budgets and performance across marketing channels
  • Both deeply curious about human behavior and a data-driven and analytical mindset

About TrueFacet.com 

We're innovating and changing the entire jewelry industry forever.  By leveraging tech, data and innovation in marketplace commerce --- we are the fastest growing jewelry marketplace.

We've worked with and manufactured for top jewelry brands, and have helped 10's of thousands of customers find their authentic jewelry purchase. Combined with our best in class technology expertise from top e-commerce companies, our team aims to deliver smiles everyday. 

Our company is venture capital backed by top investors and have amazing advisors!  We were also part of TechStars, one of the top accelerators in the world.