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PR Director - Media and Communications

Marketing | new york, NY | Full Time

Job Description

Description: The PR Director, Media & Communications, will drive the successful creation and implementation of TrueFacet’s communications function, with a strong emphasis on the execution of integrated communications plans where media outreach is a major element, as well as assist in various projects, nurturing a strong industry network, increase brand awareness and secure media coverage in both digital and print publications.

Candidate must possess strong interpersonal and communications skills as well as a solid foundation in public relations best practices.  Successful candidates must work at a high level in a team environment and also showcase an ability to work independently when needed, taking full ownership of projects assigned to him/her until successful completion.  



Media Relations (70%)

  • Develop and implement strategic and integrated communications plans using a wide range of communications tactics to support programmatic and organizational efforts

  • Create compelling story ideas and engage in proactive media outreach and pitching

  • Devise and disseminate communications materials such as press releases and other materials as required

  • Manage ongoing media relations and outreach including arranging and covering print, online and television interviews/appearances

  • Develop and nurture relationships with external audiences (media, third-party constituencies, etc.) to convey TrueFacet’s message

  • Track all press hits with the goal of assessing ROI

  • Coordinate with management and team members to develop a response that aligns with TrueFacet messaging

  • Create/maintain media lists and respond to all press inquiries in a timely manner as the key point of contact

  • Gather and monitor TrueFacet media mentions and disseminate monitoring reports for internal audiences on a regular basis

Project Management & Collaboration (20%)

  • Manage and take full ownership of PR strategy and implementation 

  • Liaise and collaborate with colleagues who oversee other channels (i.e. social media, merchandising, sourcing, etc) to maximize relevant communication opportunities

Administrative/Other (10%)

  • Participate and contribute updates during marketing departmental meetings and work cross-functionally with other members of the team

  • Research, participate, and share professional development/learning opportunities with the rest of the team, as appropriate

  • Other duties, as required and deemed necessary by supervisor


  • 5-7 years public relations experience required (either agency or in house)

  • Experience in tech PR, special events/celebrity engagement, and consumer PR preferred

  • Experience writing and delivering presentations, strong written and oral communications skills

  • Existing relationships with key media contacts across consumer and tech press

  • Well-organized

  • Strong work ethic, strategic thinking, creativity and passion for the fine jewelry/luxury industry    

  • Ability to work effectively on an intra- and inter-departmental level

  • Ability to multi-task, work under pressure, and on multiple deadlines

  • Knowledge of and experience with social media    

  • Knowledge of media research software such as Cision, Meltwater, etc.    

  • Ability to follow and report on trends in the fine jewelry and watch industry, online marketplaces, and competitor activity

  • Understanding of current research and public relations/communications measurement standards and application

Compensation & Benefits:

  • Competitive compensation commensurate with experience

  • Stock options

  • Medical, dental and vision insurance

  • Flexible vacation and sick days

  • Work environment that emphasizes collaboration, community, fun, and creativity

  • Pre-tax commuter benefits

  • Discounts on amazing jewelry and watches

  • You'll be a key employee in a fast-paced, exciting NY based startup!


We are a community of data / tech leaders and jewelry aficionados, all dedicated to bringing you a transparent experience everyday, where you can shop and sell designer jewelry and watches by Cartier, Rolex, David Yurman, and many more!

We've worked with and manufactured for top jewelry brands, and have helped 10's of thousands of customers find their authentic jewelry purchase. Combined with our best in class technology expertise from top e-commerce companies, our team aims to deliver smiles everyday.

Our company is venture capital backed by top investors and have amazing advisors!  We were also part of TechStars, one of the top accelerators in the world.