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Paid Social Marketing Manager

Marketing | new york, NY | Full Time

Job Description

Paid Social Marketing Manager

 

If you love data and driving impactful growth at one of the fastest growing luxury start-ups in New York, then the Paid Social Marketing Manager role is right for you. We’re looking for a dynamic person who has an appetite to own all Paid Social channels, assessing data-driven results, A/B testing creative, finding new audiences and scaling existing ones. This is a high growth area and a pivotal component to TrueFacet’s growth goals.

 

WHAT YOU’LL DO

 

  • Create, execute, manage, and analyze Paid Social campaigns, ensuring acquisition and conversion goals are met
  • Daily management of Paid Social campaigns including A/B testing, ad copy writing and testing, bid management, landing page optimization, budget management, creative testing, etc.
  • Research, collect, and analyze data, leverage internal and external resources, and data sources to report on successes and actionable opportunities for Paid Social campaigns.
  • Utilize bid management tools, data modeling, and testing to maximize the effectiveness.
  • Generate and disseminate management reporting to ensure that the wider team is aware of campaign performance trends.
  • Collaborate with design + production teams to develop new and iterative creative concepts, develop A/B test schedule, interpret results, and recommend next steps.
  • Develop and test new campaigns to better target users and improve overall ROAS.

 

WHAT YOU’LL NEED

 

  • At least 3-5 years experience executing on paid social media campaigns; with a primary focus on Facebook and Instagram, preferably in a start-up environment.
  • The ideal candidate will be a self-starter, curious, and possess an analytical mindset with a relentless drive for maximizing efficiency and campaign performance.
  • Experience with A/B testing and working for ecommerce brands with similar conversion models is a huge plus!
  • Advanced knowledge of Excel and experience using Facebook campaign management tools, third party ad serving tools, etc.

 

About TrueFacet.com

We are a community of marketplace experts, jewelry lovers, all dedicated to bringing you a transparent experience everyday, where you can shop and sell designer jewelry and watches by Cartier, Rolex, David Yurman, and many more!

We've worked with and manufactured for top jewelry brands, and have helped 10's of thousands of customers find their authentic jewelry purchase. Combined with our best in class technology expertise from top e-commerce companies, our team aims to deliver smiles everyday.

Our company is venture capital backed by top investors and have amazing advisors!  We were also part of TechStars, one of the top accelerators in the world.