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Internal Application: Marketing Director - VCOIN

VCoin | Redwood City, CA | Full Time

Job Description

Marketing Director, VCOIN

Redwood City, CA

Together Labs is looking for a director of marketing to lead initiatives and strategies that drive awareness, adoption and usage of its newest digital currency, VCOIN. This role will drive out marketing both on the IMVU platform, future platforms and in the social gaming and digital currency spaces.

The Marketing Director will work collaboratively with leaders from Marketing, Product, Engineering, Customer Success, and Operations to develop an integrated consumer outreach model to meet KPIs around users and usage. This role will help develop strategies and execution around promotional opportunities, on-platform adoption strategies, influencer outreach, community building and outreach, and our position as an industry leadership.

The person in this role must have an analytical, data-driven mindset and thrive in a high-velocity environment. You will be responsible for developing a deep understanding of our products and target audiences, then using that knowledge to drive optimal results. You will be a champion of this thinking across the marketing and broader organization!

Specifically, the role will:

  • Conceive and execute marketing campaigns that drive awareness of VCOIN both inside the IMVU platform and in the social gaming and cryptocurrency spaces.

  • Know and be ready to share the results and key metrics with the team and across the organization on a regular basis.

  • Collect qualitative and quantitative insights in order to develop an agile strategy, roadmap and that delivers on KPIs of users and usage of the VCOIN offering on the IMVU platform.

  • Work closely with product, product marketing and PR to ensure a consistent and effective strategy across platforms.

  • Lead PR to the crypto community including news, media, events, panel discussions and more

  • Help develop strategy around community outreach and social communications


  • Have extensive experience in marketing, product marketing and outreach to users of digital offerings. Ideally, marketer has worked across several of the disciplines of marketing: communicating offerings, promotions, channel development, digital advertising, etc. 

  • Have a deep desire to learn about our brand and offerings (e.g. 3D social avatar/gaming platform) and the crypto/blockchain space so you can understand and communicate through our marketing the importance and leadership of VCOIN and future offerings

  • Thrive in an entrepreneurial, fast-paced and sometimes ambiguous environment

  • Have launched innovative, content-rich campaigns, across website, social, email and event channels

  • Be comfortable and confident rolling up your sleeves and doing the work yourself. We’re a lean team and we all pitch in to make sure everything we release into the world is excellent and inspiring

  • Be an excellent collaborator and communicator with a desire to work cross-functionally and a willingness to advocate for your ideas while being open and inclusive of different perspectives

  • Use internal and external data to tell a compelling brand story, and able to provide regular quantitative and qualitative results 

  • Strong understanding of marketing technologies, process, and best practices.

  • Act as a self-motivated driver and leader, who can work autonomously

  • Have 6+ years of digital marketing experience in a fast-paced, early-stage environment, with a proven track record of growing awareness, increasing engagement and driving growth

  • Bachelor’s degree (Required)


  • Experience with cryptocurrencies and/or new technologies 

  • Experience in digital/online gaming, social platforms - avatar consumer offerings. 

  • Experience managing agencies and/or a team of marketers 

  • Entrepreneurial mindset with a proven track record of personal success


VCOIN is is the first transferable digital currency that easily lets users buy, gift, hold, earn and convert earnings to real money for the real world. Created by IMVU, the world’s largest avatar social platform, and built on Ethereum blockchain, VCOIN is an ERC-20 token that can be exchanged both inside the IMVU platform, and for the first time, off of the platform. 

Together Labs innovates technologies that empower people worldwide to connect, create and earn in virtual worlds. Our mission is to redefine social media as a catalyst for authentic human connection through the development of a family of products grounded in this core value. These include: IMVU, the world's largest friendship discovery and social platform; VCOIN, the first regulatory-approved transferable digital currency; and WithMe, an upcoming mobile platform built on insights from the science of friendship. For more information, please visit

Founded in 2004 and based in the heart of Silicon Valley, Together Labs is led by a team that's dedicated to pioneering the virtual reality industry. Together Labs is backed by venture investors Menlo Ventures, Allegis Capital, Bridgescale Partners, and Best Buy Capital.

Together Labs (formerly IMVU) has been recognized frequently as Best Place to Work in the Silicon Valley. 


  • Please familiarize yourself with our products and feel free to try out our core product at

Together Labs is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, sex, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.