Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Digital Marketing Manager

Marketing | Waterloo, Ontario, Canada | Full Time

Job Description

About Us:

At we’re a small, but mighty team of talented individuals who love to solve challenges through teamwork and collaboration. We keep the bureaucracy to a minimum and believe in putting the right people in roles where they’ll thrive. That’s why we’re big on autonomy, ongoing learning, asking the tough questions, and taking calculated risks.

Plus, we’re located in the heart of it all in Uptown Waterloo, near Waterloo Public Square. This community is buzzing with energy and action thanks to the people who live here and the over 400 businesses—including bars, restaurants, cafes, art and cultural events, concerts, farmer’s markets, and colourful festivals—that call Waterloo home.

JOB DESCRIPTION: is seeking a skilled Digital Content Marketing Manager to be an integral contributor to our team. This role will report directly to the Editorial Manager and collaborate across brand marketing teams to innovate and help deliver an effective multi-channel CRM content marketing strategy and editorial plan that meets business objectives. The role involves digital program development, content strategy and curation, data strategy execution, and reporting and optimization.



  • Help lead the content development and integration strategy across all platforms (Website, social, etc.).  

  • Maintains the content calendar across all channels and ensures alignment with CRM.

  • Take direction and collaborate with the Editorial Manager and CMs on social platforms execution and contribute to the strategy and execution of agency and client websites.

  • Responsible for the execution of new and existing websites including development, SEO, content, functional improvements, and site updates.

  • Leverage relationships with client teams to understand marketing plans and business objectives to ensure that content and campaigns are effectively integrated across the owned digital ecosystem.

  • Leverage analytics and data to support client insights for brand strategies and identify opportunities to optimize client’s digital marketing initiatives.

  • Manages paid media strategy and execution for CRM.

  • Budget/invoice management

  • Responsible for regular goal planning, monthly reporting, and analytics.

  • Build relationships/partnerships with key players in the digital space that helps strengthen the brand and digital marketing efforts.



  • Bachelor’s degree is required.

  • Minimum 3+ years’ experience in digital content marketing.

  • Knowledge of health/lifestyle, business/finance, travel, auto, and garden space a bonus.

  • Highly experienced in delivering results through SEO and SEM.

  • Highly analytical, experience with reporting tools (i.e., Google Analytics).

  • Experience leveraging owned channels to deliver digital marketing plans.

  • Skilled at managing agency partners and clients.

  • Canadian Citizens or legally able to work in Canada



Please include your cover letter, CV, and three samples of your digitally published work. We thank all applicants for their interest in Only those applicants selected for an interview will be contacted. is committed to a diverse and inclusive workforce. Applicants who require reasonable accommodation to complete the application and/or interview process, please notify us ahead of your scheduled interview time.