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Marketing Operations Manager

Marketing | Santa Monica, CA | Full Time

Job Description

LOCATION:       Santa Monica, CA
TITLE:                Marketing Operations Manager
REPORTS TO:  Director, Demand Generation

 

TigerConnect is seeking a Marketing Operations Manager to design and execute marketing demand generation programs, ensure accurate tracking and management of lead flow, and be able to produce actionable insights that will help improve the marketing team’s demand generation machine. This individual will apply B2B best practices to all aspects of our marketing efforts to ensure they are efficient, effective, and best-in-class.

We’re looking for an exceptional marketing specialist that is passionate about developing best practices. The ideal candidate will have a deep understanding of marketing automation processes, data management, and campaign development, and will be either Marketo Certified or have 2 years of solid Marketo experience.

 

What You'll Own:

  • Assist with designing lead generation programs, lead-nurturing programs, lead scoring, and automated communication programs
  • Assist Demand Generation Director to establish and maintain scoring requirements, lead grade, sales acceptance of leads, conversion metrics, and required lead volume to meet both net-new and retention revenue objectives. Evolve reporting tools that improve this closed-loop sales/marketing process.
  • Own the configuration, maintenance, and reporting for all digital programs and email marketing through Marketo and Salesforce of all our ongoing programs
  • Help Demand Gen team segment database to deliver super-targeted content to key decision makers and influencers throughout buyer’s journey
  • Manage projects and deliver results in a timely manner
  • Standardize, clean, and upload contact lists into our marketing automation platform
  • Understand the flow of leads from top of the funnel through to sales pipeline and opportunity generation and close.
  • Manage marketing automation and workflow processes to standardize and leverage best in class funnel metrics and support marketing to achieve marketing operational excellence inclusive of compliance with internal and external requirements and industry regulations
  • Own the configuration, maintenance, and reporting for all digital programs and email marketing through Marketo and Salesforce of all our ongoing programs
  • Assist in our segmentation approach; collaborate with marketing and sales stakeholders and provide recommendations based on performance
  • Database management: manage lead list imports, database cleaning, field updates, etc.
  • As part of Database management ensure all top target accounts have key C-Level contact associated with the account as well as converting all leads into contacts for the account
  • Be a champion for marketing and sales alignment, and offer ongoing support for miscellaneous tasks for our sales development team
  • Collaborate with internal and external design resources to develop creative assets such as email headers, email templates, and landing page templates and define A/B testing to optimize performance
  • Distill data from analytics and assist in implementation improvements to automated lead generation programs
  • Monitor, analyze, and report on performance of each campaign and communicate results to key stakeholders
  • Evaluate new tools and technology that will improve outcomes in email, lead flow, and analytics
  • Actively monitor and analyze the health of marketing contribution to pipeline and revenue and deliver regular automated reports and dashboards to monitor marketing key performance indicators, campaign ROI, lead flow and follow-up status.
  • Assist in training the client's marketing team on how to run reports and accomplish basic tasks within marketing automation platforms.
  • Translate analytics into clear and actionable recommendations to drive MQLs, SAL, SQL, SQO and revenue

 

What You've Accomplished:

  • 5-8 years of experience working in a fast-paced, high-tech marketing environment
  • Marketo Certification or 2+ years experience
  • Ability to establish and manage priorities and drive projects to completion
  • Experience marketing B2B technology software and services preferred
  • Intermediate to Advanced Salesforce.com experience
  • 3-5 years of experience using email campaign management tools to create, send, and track emails
  • Self-directed to prioritize tasks and complete within deadlines
  • Strong writing skills
  • Basic HTML skills
  • 4-yr college degree in Business, Marketing, Communications, Writing, or related
  • Adobe Photoshop, InDesign, and/or Illustrator expertise a plus
  • Preferred: Proficient in Google Adwords and Google Analytics
  • Excellent verbal and interpersonal communication skills
  • Hands-on, proactive, and able to operate effectively in a fast-paced, rapidly changing environment
  • Energy and positivity to instill into the TigerConnect culture

 

Who We Are:

As healthcare’s largest provider of clinical communication solutions, TigerConnect helps physicians, nurses, and other staff communicate and collaborate more effectively, accelerating productivity, reducing costs, and improving patient outcomes. With over 7,000 facilities, delivering hundreds of millions of messages monthly, TigerConnect continually delivers advanced product innovations and integrates with critical hospital systems such as the EHR, nurse call, and scheduling solutions. It is recognized as a top Must-See LA Tech Office, one of the 5 Sizzling Silicon Beach Startups to Watch by Entrepreneur, and one of the Best Places to Work in Healthcare for 20152016, and 2017. TigerConnect currently has over 120 employees with offices in Santa Monica, San Jose, and Shanghai.

 

Why We’re Different:

  • We are the largest provider of clinical communication and collaboration solutions in the U.S.
  • We're making much-needed, major changes in the healthcare industry - allowing nurses and doctors to treat more patients, more quickly
  • Prime office space in the major tech ecosystems of California - Silicon Beach and Silicon Valley - each complete with a loaded fridge and tons of other perks (think rock climbing wall, food trucks, yoga, happy hours & more)
  • An opportunity to work closely with a proven executive team, board, and serial entrepreneurs (www.tigerconnect.com/about)
  • A fun environment that embraces a “work hard-play hard” culture
  • We have team members that love what they do and are willing to go the extra mile to help clients, support the company's rapid growth, and ultimately optimize healthcare workflows
  • This is a full time opportunity with a competitive salary, medical benefits, and 401K matching plan

 

TigerConnect is an Equal Opportunity Employer.

*Recruiting firms that submit resumes to TigerConnect without first entering into a written contract with TigerConnect will not be entitled to any compensation on candidates referred by that firm.