Digital Organizer

WHO WE ARE and WHAT WE DO:

The SOC is a mission-focused center that develops strategies and implements tactics on transformational campaigns that confront corporate power. We partner with workers, allies and our affiliates — the Service Employees International Union (SEIU), Communication Workers of America (CWA), and the United Farmworkers of America (UFW) — whose 3 million members are united in building a strong, vibrant labor movement through organizing workers hungry for change. Through cutting-edge research and innovative campaigns, the SOC advocates for workers, consumers and other constituencies harmed by concentrated corporate power across a wide range of industries, including food service, transportation and logistics, communications, healthcare, manufacturing and more.

THE OPPORTUNITY:

The Strategic Organizing Center (SOC) is seeking a Digital Organizer that develops and implements effective digital campaigns that build worker power, advance progressive political movement goals, and hold corporations accountable. This role combines strategic digital advocacy with organizing principles to mobilize supporters, drive action, and create meaningful impact through online and offline engagement. The ideal candidate will be mission-driven with a deep understanding of both digital campaign tactics and the progressive political movement landscape.

THE WORK:

• Design, implement, and manage comprehensive digital campaigns that advance organizational priorities and support worker organizing efforts.
• Ability to conceptualize, develop, and produce compelling video narratives that effectively communicate campaign messages, highlight worker stories, and drive audience engagement across digital platforms.
• Develop and execute digital advertising strategies across multiple platforms (Facebook, Google, Twitter/X, LinkedIn, etc.) to reach target audiences effectively.
• Manage a suite of digital organizing tools for email campaigns, petitions, fundraising, SMS outreach, and other digital mobilization efforts.
• Build and maintain relationships with digital campaign partners, coalition members, and technology vendors.
• Create and optimize landing pages, action forms, and other digital assets that drive supporter engagement and conversion.
• Develop targeting strategies for digital outreach and advertising campaigns based on demographic, behavioral, and other relevant data.
• Monitor campaign performance, analyze metrics, and adjust strategies to maximize effectiveness.
• Train staff, volunteers, and partners on digital organizing tactics and best practices when needed.
• Draft compelling email content, action alerts, and other campaign communications that motivate supporters to take action.
• Stay current with evolving digital organizing tactics, tools, and platforms to continually improve campaign effectiveness.
• Maintain organized systems for tracking campaign data, contacts, and relationships.
• Contribute to and/or lead other department-specific or cross-functional initiatives.

WHO WE ARE LOOKING FOR:

The Strategic Organizing Center (SOC) is seeking candidates who are passionate about our mission and are highly proactive. While no one candidate will embody all the qualifications below, our ideal candidate would bring:

• Strong understanding of digital organizing strategy and tactics, including email campaigns, digital advertising, and online-to-offline mobilization.
• Experience managing digital advertising campaigns across multiple platforms with demonstrated results.
• Proficiency with CRM systems, email platforms, and digital organizing tools.
• Excellent writing skills with the ability to craft persuasive calls to action that motivate engagement.
• Data analysis skills with the ability to interpret campaign metrics and optimize accordingly.
• Experience with A/B testing and campaign optimization techniques.
• Strong project management and organizational abilities.
• Understanding of progressive political movement dynamics and corporate accountability issues.
• Previous work and familiarity with the labor movement and unions are a plus.
• Capacity to empathize with and effectively communicate about issues that may not directly affect them.
• Mission-driven work ethic with commitment to advancing worker rights and economic justice.
• Attention to detail and analytical thinking.
• Ability to thrive in a fast-paced environment with multiple concurrent projects.
• Facility with video content creation and video editing.

Candidates will also demonstrate the following key competencies:

• Commitment to Social Change: Strong dedication to social justice and workers’ rights.
• Digital Campaign Strategy: Demonstrated ability to develop and implement effective digital advocacy campaigns that achieve measurable results.
• Relationship Building: Skill in developing and maintaining productive relationships with partners, vendors, and coalition members.
• Technical Aptitude: Proficiency with digital organizing tools, advertising platforms, and analytics systems.
• Strategic Communications: Ability to craft compelling messages that resonate with diverse audiences and drive action.
• Project Management: Capacity to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Political Acumen: Deep understanding of progressive political movement dynamics, corporate accountability, and labor advocacy landscape.
• Empathy and Emotional Intelligence: Ability to connect with and mobilize diverse communities around issues that may not directly affect them.
• Adaptability: Willingness to learn new tools and tactics in the rapidly evolving digital organizing space.

Minimum Required Education and Experience:

• Bachelor's degree in communications, digital media, journalism, or related field.
• 2+ years of experience in digital organizing, campaigning, or advocacy work, preferably with a labor union, progressive advocacy organization, or political campaign.

Physical Demands & Working Environment

• Under current policy, SOC employees spend at least two days per week in-office at our Washington, DC or New York City office locations and may work remotely otherwise.
• Some travel required.
• Occasional evening and weekend work required. Weekend and evening monitoring of social media required.
• The SOC has a mandatory COVID vaccine policy and safety protocols in both our office locations, including a required daily health screening survey for in-office days.

WHAT WE OFFER:

COMPENSATION & BENEFITS

Compensation:

Salary is calculated based on years of experience, with annual increases according to an established salary scale. The salary range for this position is $80,679 - $89,451. This is a full-time exempt position.

Benefits:

The SOC is proud to offer a comprehensive benefits package that prioritizes the well-being and development of our employees:

• Health Insurance: Enjoy 100% employer-paid health coverage, including medical, dental, vision, and prescription benefits for you, your spouse or domestic partner, and children.
• Retirement Savings: After six months of employment, benefit from a generous 12% salary contribution to your 401K retirement plan.
• Life and Disability Insurance: We fully cover premiums for life insurance as well as short- and long-term disability insurance.
• Additional Perks: Receive cell phone provision, Commuter Benefits, and access to Flexible Spending Accounts (FSA) to help manage your expenses.
• Paid Time Off: Accrue 13 days of sick leave, enjoy 14 paid holidays, and take advantage of 10 days of paid vacation (which increases with seniority up to 25 days per year). You’ll also receive 2 personal days and 4 days of compensatory time.
• Parental Leave: Benefit from 8 weeks of paid parental leave to support your growing family.
• Professional Development: We are committed to your growth, providing a professional development budget each year for every staff member to enhance skills and career advancement.

Join us in a supportive environment where your health, well-being, and professional growth are our top priorities!

APPLICATION REQUIREMENTS:

A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reasons for wanting to work at the SOC, an example of how you demonstrated success in a similar position, and a description of how this position fits into your long-term career plan. Please go to our website www.thesoc.org, scroll to the bottom and click on “Careers at the SOC” to be taken to our job board.

Women and people of color are strongly urged to apply. The Strategic Organizing Center does not discriminate in any of its programs, procedures, or practices on the basis of race, color, religion, caste, creed, sex, age, marital status, national origin, mental or physical disability, political belief or affiliation, pregnancy and pregnancy related condition(s), veteran status, sexual orienta­tion, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination under state or federal law in employment and application for employment.