Digital Media Content Associate
Digital | Hybrid in Manhattan, NY | Full Time | From $69,909 to $77,509 per year
WHO WE ARE and WHAT WE DO:
The SOC is a mission-focused center that develops strategies and implements tactics on transformational campaigns that confront corporate power. We partner with workers, allies and our affiliates — the Service Employees International Union (SEIU), Communication Workers of America (CWA), and the United Farmworkers of America (UFW) — whose 3 million members are united in building a strong, vibrant labor movement through organizing workers hungry for change. Through cutting-edge research and innovative campaigns, the SOC advocates for workers, consumers and other constituencies harmed by concentrated corporate power across a wide range of industries, including food service, transportation and logistics, communications, healthcare, manufacturing and more.
THE OPPORTUNITY:
The Strategic Organizing Center (SOC) is seeking a creative storyteller that will shape strategic digital narratives that make a real difference. In this role, you'll craft compelling content that elevates workers' voices, highlights corporate accountability issues, and propels our movement's core objectives forward, while playing a key role in building community connections and powering our advocacy initiatives through impactful digital content strategies across various digital platforms.
THE WORK:
- Develop and manage comprehensive social media strategy across all platforms (Instagram, TikTok, Twitter/X, LinkedIn, Facebook) in alignment with organizational goals and campaigns.
- Create, curate, and publish high-quality multimedia content including videos, graphics, and written material that effectively communicates our mission and campaigns; Collect and organize relevant digital assets, news clips, and campaign materials for internal communications with staff, allies, and partners.
- Monitor social media performance, analyze metrics, and provide regular reports on digital campaign effectiveness; Monitor the digital landscape for relevant worker stories, labor news, trends, and conversations related to labor issues and corporate accountability.
- Develop and execute digital advertising strategies across multiple platforms (Facebook, Google, Twitter/X, LinkedIn, etc.) to reach target audiences effectively.
- Develop and execute top-tier digital storytelling initiatives that humanize labor issues and connect with diverse audiences.
- Manage and maintain website content, ensuring information is current, relevant, and optimized for user experience and search engines.
- Stay current with evolving social media trends, platform algorithm changes, and emerging digital technologies.
- Coordinate with campaign teams to ensure digital content aligns with broader organizational messaging and priorities; Coordinate with partner social media and content teams to ensure consistent messaging across all digital channels.
- Manage relationships with digital content vendors, freelancers, and platform representatives as needed; Maintain organized systems for tracking campaign data, contacts, and relationships.
- Contribute to and/or lead other department-specific or cross-functional initiatives.
WHO WE ARE LOOKING FOR:
The Strategic Organizing Center (SOC) is seeking candidates who are passionate about our mission and are highly proactive. While no one candidate will embody all the qualifications below, our ideal candidate would bring:
- Exceptional creative skills with demonstrated experience in multimedia content creation (video, graphics, written content).
- Advanced proficiency with social media platforms and content management systems.
- Strong understanding of social media analytics and performance measurement tools.
- Excellent writing abilities with capacity to craft compelling, concise messaging for different platforms and audiences.
- Graphic design skills and proficiency with design software (Adobe Creative Suite or similar).
- Video production and editing experience.
- Deep understanding of digital storytelling techniques and best practices.
- Knowledge of SEO principles and website content management.
- Ability to translate complex policy issues into accessible, engaging content.
- Familiarity with labor union organizing, politics, and corporate accountability campaigns.
- Attention to detail and analytical thinking.
- Ability to thrive in a busy, multi-tasking, and time-pressured environment.
Candidates will also demonstrate the following key competencies:
- Commitment to Social Change: Strong dedication to social justice and workers’ rights.
- Digital Content Creation: Demonstrated ability to create compelling, platform-appropriate content that drives engagement and furthers organizational goals.
- Strategic Communications: Ability to develop and implement comprehensive digital strategies that effectively reach and engage target audiences.
- Technical Aptitude: Proficiency with digital tools, content management systems, and analytics platforms.
- Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.
- Political Acumen: Familiarity of labor movement dynamics, corporate accountability, and progressive advocacy landscape.
- Empathy and Emotional Intelligence: Ability to connect with and mobilize diverse communities around issues that may not directly affect them.
- Adaptability: Ability to navigate the ever-evolving digital landscape and quickly adopt new tools and techniques.
- Excellence and Continuous Learning: Dedication to maintaining high standards of work and a commitment to ongoing personal and professional development.
- Time Management: Ability to effectively manage multiple work streams and meet deadlines efficiently and effectively.
Minimum Required Education and Experience:
- Bachelor's degree in communications, digital media, journalism, or related field.
- 1 year of experience in social media management and digital content creation, preferably at a labor union or other progressive advocacy organization.
Physical Demands & Working Environment
- Under current policy, SOC employees spend at least two days per week in-office at our Washington, DC or New York City office locations and may work remotely otherwise.
- Some travel required.
- Occasional evening and weekend work required. Weekend and evening monitoring of social media required.
- The SOC has a mandatory COVID vaccine policy and safety protocols in both our office locations, including a required daily health screening survey for in-office days.
WHAT WE OFFER:
COMPENSATION & BENEFITS
Compensation:
Salary is calculated based on years of experience, with annual increases according to an established salary scale. The salary range for this position is $69,909 - $77,509. This is a full-time exempt position.
Benefits:
The SOC is proud to offer a comprehensive benefits package that prioritizes the well-being and development of our employees:
- Health Insurance: Enjoy 100% employer-paid health coverage, including medical, dental, vision, and prescription benefits for you, your spouse or domestic partner, and children.
- Retirement Savings: After six months of employment, benefit from a generous 12% salary contribution to your 401K retirement plan.
- Life and Disability Insurance: We fully cover premiums for life insurance as well as short- and long-term disability insurance.
- Additional Perks: Receive cell phone provision, Commuter Benefits, and access to Flexible Spending Accounts (FSA) to help manage your expenses.
- Paid Time Off: Accrue 13 days of sick leave, enjoy 14 paid holidays, and take advantage of 10 days of paid vacation (which increases with seniority up to 25 days per year). You’ll also receive 2 personal days and 4 days of compensatory time.
- Parental Leave: Benefit from 8 weeks of paid parental leave to support your growing family.
- Professional Development: We are committed to your growth, providing a professional development budget each year for every staff member to enhance skills and career advancement.
Join us in a supportive environment where your health, well-being, and professional growth are our top priorities!
APPLICATION REQUIREMENTS:
A resume is required for all applications and a cover letter is highly suggested. Your cover letter should explain your reasons for wanting to work at the SOC, an example of how you demonstrated success in a similar position, and a description of how this position fits into your long-term career plan. Please go to our website www.thesoc.org, scroll to the bottom and click on “Careers at the SOC” to be taken to our job board.
Women and people of color are strongly urged to apply. The Strategic Organizing Center does not discriminate in any of its programs, procedures, or practices on the basis of race, color, religion, caste, creed, sex, age, marital status, national origin, mental or physical disability, political belief or affiliation, pregnancy and pregnancy related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination under state or federal law in employment and application for employment.