Vice Pesident, Business Development
Business Development | Major Markets: NYC, LA, SF | Full Time
As Vice President – Business Development, you will have the opportunity to drive the most advanced TV advertising strategies in the market. We are TV advertising experts advancing break through & innovative, performance-based marketing on TV - we call it moving TV at the speed of Digital. The combination of our media buying, creative, analytics team, and the support of world-class data partners create results for brands, drives response, and makes our customer’s category leaders.
We are looking for a Vice President of Business Development who is responsible for driving new revenue to the agency, which includes: prospecting, lead generation and qualification, presentation development and follow-up.
What you will do:
- Maximize revenue growth by identifying, researching, pitching and closing target prospective clients
- Conduct detailed needs assessments and work collaboratively with the TCA team of analysts, creative directors and media planners to create compelling, proposals and customer pitches.
- Develop and maintain a formal plan to aggressively target and maintain relationships with prime prospect list
- Develop responses to requests for proposals (RFPs)
Our Ideal Player will have:
- 8-10 years of business development experience with national accounts and digital agencies
- Proven experience in:
- TV marketing with extra credit for direct response marketing
- Achieving revenue targets quarterly and annually
- Providing media and creative clients with marketing solutions driven by data and customer knowledge, to generate growth, increase revenue and reach targeted marketing goals
- Developing relationships with agency search consultants
- Building prospects/contacts through existing clients and through the Account Service team; and
- Strategic planning: sales, account management, market research and analysis
Your specialties include:
- New Business Acquisition
- Data Solutions
- Direct Marketing
- Market Analysis
- Client Retention
- Client Acquisition and Development
- Marketing Automation
- Proposals and Presentations
- Data Processing
If the leading edge of advertising is the place you want to be, please contact us today and let’s start the conversation!
TCA is an EOE M/F/D/V