Senior Product Marketing Manager
Marketing | Remote - US | Full Time
Taulia is a fintech provider of working capital management solutions headquartered in San Francisco, California. Taulia helps companies access value tied up in their payables, receivables and inventory. A network of more than 2 million businesses use Taulia’s platform to determine when they want to pay and be paid. Taulia processes more than $500 billion each year and is trusted by the world’s largest companies including Airbus, AstraZeneca, Nissan and Vodafone. For more information, please visit www.taulia.com.
About the Job:
We’re looking for a Senior Product Marketing Manager with a passion for B2B Financial Technology who can help accelerate the growth of Taulia. In this role, you will build and then leverage a deep understanding of Working Capital Solutions and our customers needs and cash dynamics to create narratives, content, and strategies to help grow revenues from our enterprise customers.
You will create messaging and positioning, enable the field, support demand generation, coordinate product launches, and work cross-functionally to drive market awareness. You will discover, document and tell inspiring customer stories.
Essential Duties and Responsibilities:
Own go-to-market strategies and tactics for the Taulia Platform to drive pipeline generation and growth.
Develop messaging and positioning for target personas based on clear value drivers and differentiation.
Create and continuously update and expand buyer personas.
Collect and disseminate market and customer insights to inform product strategies and demand generation activities.
Work cross-functionally to gather and use competitive intelligence to improve our messaging with the market.
Develop a detailed buyer’s journey to inform story telling, content creation, and where prospects sit in our funnel.
Align with Product and Sales teams to develop and deliver effective sales training materials, making it easy for sales to understand our product offerings and key positioning.
Facilitate a market based approach to new product development by coordinating cross functional alignment .
Partner with corporate marketing to inform and influence marketing campaigns.
Drive up-sell/cross-sell strategies in partnership with sales, customer success, and marketing.
Improve Taulia’s market position as the preeminent working capital innovator via thought leadership content such as blog posts, webinars, and white papers.
Dream up engaging product demonstrations that are used on stage, in videos and in the sales process.
Partner with Product team to distill key functionality and benefits into release marketing campaigns and enable internal sales, service and marketing teams on the latest product developments and roadmap.
Evangelize the latest product developments and roadmap to our customers and partner ecosystem.
Create visionary technical assets that showcase how Taulia solutions solve core buyer needs.
Support compelling event marketing experiences.
Manage product launch plans, working closely with industry experts and corporate marketing to ensure effective and ongoing relevance in the market, create additional demand and grow the sales pipeline.
4+ years experience in Product Marketing with an emphasis on Marketing at an Enterprise Technology or SaaS company.
Ability to identify target audiences and build compelling value props and messaging for them, and work across a number of internal groups to bring that messaging to life.
Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple competing priorities.
Hands-on ability to create a range of marketing assets (ebooks, product demo videos, pitch decks, etc.).
Marketing portfolio with examples showing your writing and visual communication style.
Experience/familiarity with the customer engagement lifecycle for enterprise applications.
Exceptionally detail oriented with the ability to see around corners and anticipate gaps or roadblocks before they arise.
Proven track record of crafting compelling positioning and thought leadership content.
Ability to build trust with a sales organization.
Ability to present to executive leadership.
Well-developed leadership and management skills with the ability to excite and lead others
Collaborative and open-minded, with experience working across functions and business lines.
Nice to Have:
- Experience with FinTech, Working Capital, Accounts Payable or Lending domains.
Taulia is an Equal Opportunity Employer --Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.