Senior Product Marketing Manager
Marketing | Remote US - Northeast, East | Full Time
Taulia's Commitment to Diversity, Equity, and Inclusion
It is our duty to create and advance a diverse and inclusive company where all Taulians feel they are celebrated. All individuals are welcomed, free to express themselves and rewarded for showing up as authentically every day. By hiring women, people of color, individuals with disabilities, veterans, people of all sexual orientations and from underrepresented and marginalized communities, Taulia will revolutionize fintech.
About the Job
We’re looking for a Senior Product Marketing Manager with a passion for B2B Financial Technology who can help accelerate the growth of Taulia. In this role, you will build and then leverage a deep understanding of Working Capital Solutions and our customer's needs and cash dynamics to create narratives, content, and strategies to help grow revenues from our enterprise customers.
You will create messaging and positioning, enable the field, support demand generation, coordinate product launches, and work cross-functionally to drive market awareness. You will discover, document, and tell inspiring customer stories.
Essential Duties and Responsibilities
Own go-to-market strategies and tactics for Taulia financial solutions to drive pipeline generation and growth.
Develop messaging and positioning for target personas based on clear value drivers and differentiation.
Create and continuously update and expand buyer personas.
Collect and disseminate market and customer insights to inform product strategies and demand generation activities.
Work cross-functionally to gather and use competitive intelligence to improve our messaging with the market.
Develop a detailed buyer’s journey to inform storytelling, content creation, and where prospects sit in our funnel.
Align with Product and Sales teams to develop and deliver effective sales training materials, making it easy for sales to understand our product offerings and key positioning.
Facilitate a market-based approach to new product development by coordinating cross-functional alignment.
Partner with corporate marketing to inform and influence marketing campaigns.
Drive up-sell/cross-sell strategies in partnership with sales, customer success, and marketing.
Improve Taulia’s market position as the preeminent working capital innovator via thought leadership content such as blog posts, webinars, and white papers.
Dream up engaging product demonstrations that are used on stage, in videos, and in the sales process.
Partner with the Product team to distill key functionality and benefits into release marketing campaigns and enable internal sales, service, and marketing teams on the latest product developments and roadmap.
Evangelize the latest product developments and roadmap to our customers and partner ecosystem.
Create visionary technical assets that showcase how Taulia solutions solve core buyer needs.
Support compelling event marketing experiences.
Manage product launch plans, working closely with industry experts and corporate marketing to ensure effective and ongoing relevance in the market, create additional demand, and grow the sales pipeline.
4+ years experience in Product Marketing with an emphasis on Marketing at an Enterprise Technology or SaaS company.
Ability to identify target audiences and build compelling value props and messaging for them, and work across a number of internal groups to bring that messaging to life.
Ability to maintain a high level of productivity in a fast-paced, team environment while managing multiple competing priorities.
Hands-on ability to create a range of marketing assets (ebooks, product demo videos, pitch decks, etc.).
Marketing portfolio with examples showing your writing and visual communication style.
Experience/familiarity with the customer engagement lifecycle for enterprise applications.
Exceptionally detail-oriented with the ability to see around corners and anticipate gaps or roadblocks before they arise.
Proven track record of crafting compelling positioning and thought leadership content.
Ability to build trust with a sales organization.
Ability to present to executive leadership.
Well-developed leadership and management skills with the ability to excite and lead others
Collaborative and open-minded, with experience working across functions and business lines.
Nice to Have
Experience with FinTech, Working Capital, Accounts Receivable Financing, Accounts Payable, or Lending domains.
Experience successfully taking new products to market and driving exponential growth
Taulia is a fintech company that is part of the SAP group. More than 2 million businesses in over 150 countries collaborate on our network. Our customers include Airbus, AstraZeneca, and Nissan. We help them and their suppliers access cash when and where they need it most. Some of our customers have improved their working capital by more than $1 billion while making their supply chains more resilient and sustainable. For more information, please visit www.taulia.com.
Flexible work schedule
Comprehensive Insurance Coverage (Medical, Dental, Vision, Life)
Comprehensive PTO Structure (PTO, Sick Leave, Bereavement)
Global Parental Leave
Company issued equipment (Laptop, monitor, etc.)
401k with match
EAP Program/Mental Health Advocacy
Supportive Work Culture
Taulia is an Equal Opportunity Employer --Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.
If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.