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Digital Campaign Manager

Marketing | London, United Kingdom | Full Time

Job Description

About Taulia:

Taulia delivers working capital solutions that make it easy for businesses to free up cash, accelerate payments and improve supply chain health.

Since founding in 2009, we’ve envisioned a world where every business thrives by liberating cash. Today, our team of financial gamechangers have built a network connecting 2 million businesses and processes more than $500 billion every year.

Through a unique combination of its technology platform, people and process, Taulia helps companies access the value tied up in their supply chain by transitioning from inefficient and often manual working capital management practices into technology-led, working capital optimization strategies.

Using our state-of-the-art platform, businesses now have the option to choose when and how to pay and get paid. It sounds simple. But our painless process provides both buyers and suppliers the chance to skyrocket their cash - cash to fuel economic growth all over the world. It’s win-win for everybody.

About the Job:

As a Digital Campaign Manager, you will lead the strategy, planning, development, execution and ROI measurement of inbound and outbound digital marketing campaigns to drive demand generation. Success in this role will be measured through campaign performance, cost of acquisition, lead generation and lead conversion into sales accepted leads. 

You will be responsible, in collaboration with the Product Marketing, Digital and Content teams, for the design and hands on delivery of digital campaigns, either standalone or in conjunction with off-line tactics and channels. You will provide insights that influence the design and execution of campaigns across all digital channels and platforms, including Email, SEM, display advertising, social media, web and mobile. 

You will drive all program assembly and digital execution activity for Global and regional campaigns taking the lead on designing the campaign with stakeholders, creating a brief for internal and external delivery teams, managing the project execution plan and ensuring on-time delivery.

Essential Duties and Responsibilities:

  • Create and execute digital campaigns to achieve pipeline goals (SALs, ARR).
  • Lead campaign design, define outcomes, create brief and drive execution of all inbound digital marketing campaigns, in conjunction with the cross-functional team.
  • Champion best practices for digital campaign development and execution.
  • Coordinate digital campaign execution with global and regional team members to deliver impact in all target markets.
  • Grow and optimise contact acquisition and conversion to achieve lead targets.
  • Design, deploy and utilise automated lead nurturing programmes to support lead conversion to SAL.
  • Work with marketing operations to measure campaign performance and with business leaders to course-correct as campaign execution unfolds.
  • Use digital metrics to continuously optimize results (e.g. site visits, conversion rates, CPA) to optimize online marketing spend.

Qualifications:

  • 7 years’ experience in international, integrated B2B marketing.
  • 5 years’ experience of planning & executing inbound and outbound digital campaigns.
  • Proven ability to define and manage digital and interactive content and digital channels.
  • Marketo or similar email campaign design and execution experience desirable.
  • Experience with Google SEM, Google display and LinkedIn or Facebook advertising.
  • Proven ability to define and manage digital and interactive content and digital channels.
  • Experience working with agency and other external digital partner relationships.
  • Experience working with internal Business Development (BDR) function.
  • Track record of managing the daily execution and monitoring of campaign performance.
  • Bachelor’s degree (Marketing/ Business preferred).

Key Attributes:

  • Passion for lead generation using digital.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Excellent communication skills with the ability to engage and influence at all levels.
  • Fast learner, adaptable and open to different cultures and approaches.
  • Innovative and creative thinking.
  • Ability to work well independently as well as part of a team, with proven leadership skills.
  • Ability to thrive in a fast-paced environment.

At Taulia you will be part of a profitably growing, dynamic and forward-looking company. We have an open working atmosphere and great Taulia spirit. We offer you competitive compensation aligned with your competences and performance, a supportive team and an opportunity to build your career in an international environment that drives you to succeed.

Taulia is an Equal Opportunity Employer --Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age. 

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.