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B2B Digital Conversion Optimisation Specialist

Marketing | Remote in London, United Kingdom | Part Time and Contract

Job Description

Taulia's Commitment to Diversity, Equity, and Inclusion:

It is our duty to create and advance a diverse and inclusive company where all Taulians feel they are celebrated. All individuals are welcomed, free to express themselves and rewarded for showing up as authentically every day. By hiring women, people of color, individuals with disabilities, veterans, people of all sexual orientations and from underrepresented and marginalized communities, Taulia will revolutionize fintech.

About Taulia:

Taulia is a fintech company that is part of the SAP group. More than 2 million businesses in over 150 countries collaborate on our network. Our customers include Airbus, AstraZeneca, and Nissan. We help them and their suppliers access cash when and where they need it most. Some of our customers have improved their working capital by more than $1 billion while making their supply chains more resilient and sustainable. For more information, please visit www.taulia.com.

About the Job:

Taulia is looking for an experienced Digital Conversion Optimisation Specialist to work as part of the global demand generation team to plan, develop and execute conversion rate optimisation (CRO) projects and tactics that will increase conversions across our websites.


You’ll be a confident communicator with the ability to explain test results in a simple and effective manner. The successful candidate will have previous experience in AB/MVT testing, with the ability to identify trends, create hypotheses, and develop testing plans. You will also be familiar with tools such as Google Optimize, Hotjar, GetFeedback.


Position Information

  • Part-time - 6 months contract.

Key Tasks & Accountabilities

  • Provide consultancy on strategies to improve funnel conversion rates, leads and other KPIs and metrics for the business.
  • Report on a monthly basis, providing stop, start and continue initiatives.
  • Measure effectiveness of customer journeys with CRO data.
  • Contribute towards the development of testing roadmaps, ensuring they are rolled out on time, and deliver detailed performance reports on the back of each experiment.
  • Drive insight, analysis and decision-making using data from CRO tools such as Google Optimize and Hotjar.

Skills and Experience

  • 2 years minimum experience running A/B conversion optimisation tests in a B-to-B environment, ideally in the high tech industry
  • Strong analytical capability and a solid understanding of success of both web and business metrics.
  • Test and learn mindset with strong marketing instincts.
  • A good understanding of general UX & UI best practices.
  • Experienced and knowledgeable with CRO tools (e.g. Google Optimize).
  • Experience with research tools such as HotJar or other similar tools.
  • Flexibility to work with partners across multiple time zones
  • Fluent in English

Desirable knowledge

  • Past experience working with paid media activity; including paid search, display, programmatic and social, and running optimisation tests specifically for paid.


Taulia is an Equal Opportunity Employer --Minority / Women / Disability / Veteran / Gender Identity / Sexual Orientation / Age.

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.