Associate Brand Strategist
Brand Strategy | New York City, NY | Full Time
Tastemade is a global community of food lovers & travelers!
Who are we?
Would you consider yourself a food & travel lover? Do you get excited about bringing people together over a great meal? Does the idea of working at a company that is changing the way the world makes, watches and engages with video make you giddy? If you answered yes to all of these questions, then keep reading!
Tastemade is a global community of food lovers & travelers on a mission to connect the world through video. In just a few years our community has grown to over 200 million people watching our videos across a huge range of channels, devices and apps, from the web to Apple TV, Facebook, and Snapchat.
We are looking for passionate people who want to change the world and make a difference. People that are driven to disrupt the status quo and not looking for just another job.
The primary function of the Brand Strategy role is to act as the creative and strategic counterpart to the Sales team. The Brand Strategist is tasked with translating client KPIs & goals into an effective, creative and well-rounded programming strategy. The Brand Strategy team is also responsible for protecting the Tastemade voice, ensuring that we are creating content that always aligns with the Tastemade brand identity. Brand Strategists work alongside Programming, Development, Talent, Production, and Sales to balance the creative concepts and company goals with the tactical needs of our clients.
Who you are:
A Creative Problem Solver. You’re obsessed with solving brand problems through the most creative & innovative solutions.
A Storyteller. You have a passion for storytelling, and want to help us tell great ones.
A Team Player. You will be part of a global team, dedicated to collaboration and problem-solving.
Trend Hunter. Forward-thinking trend hunter always identifying trends across the lifestyle spectrum.
Client-Centric. You’re obsessed with delivering the highest quality client experience.
Data-Minded. You’re always tying insights & data back to creative strategy.
Unflappable & Super Organized. You keep your cool while managing multiple projects and deadlines simultaneously.
What you’ll do:
Work with Sales team to understand clients’ qualified and measurable KPIs and identify Tastemade tactics most effective for those goals
Own the creation of creative, strategic integrated custom programs for a variety of clients, working alongside internal teams (Programming, Development, Talent, and Production) to craft a solution that is both on brand for Tastemade and in line with Tastemade business goals
Create effective distribution strategies and packages based on platform-specific best practices while tying back to client KPIs
Bring creative, innovative and tactical program ideas to life through the writing, visual design & development of strong proposals
Create strong packaging around our creative ideas so they both meet our business goals and ensure measurable success for our clients
Provide strategic and tactical support to key accounts in partnership with Tastemade's Sales team
Support Account Executive counterparts on qualified sales calls and strategy sessions, as well as proposal presentations and pitches, to positively impact client relationships and create high caliber creative programming
Be a respected strategic & creative voice for both the client and Tastemade
Work across verticals to compile proactive concepts and continuously work alongside sales counterparts to identify and define opportunities for the further growth of the accounts and campaigns
What you'll bring:
1-3 years of relevant experience in digital advertising and marketing creating custom programming with brands
BA/BS degree or equivalent in a related field
Top performance record (we will check references)
Experience with custom video programming is a huge plus
Working knowledge of Keynote
Flexible vacation days and paid holiays
Medical, Dental, Vision, LTD, Life EAP and 401K benefits
Apple iMac, MacBook or equivalent hardware
A stellar work environment – fun, casual, and fast-paced
Colleagues who are fellow food & travel lovers!