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Senior Marketing Manager

Marketing | Beijing, China | Full Time

Job Description

Join the Mobile Future with Tapjoy

Tapjoy is a creative workplace, comprised of people with different backgrounds, cultures, skill sets, and global perspectives. With offices all over the globe, Tapjoy provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy's diverse suite of rewarded Interplay™ ads including video and rich media to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 20,000 mobile apps, reaching 620 million monthly active users. Additionally, Tapjoy works with Fortune 500 brands and the Top 200 grossing app developers.

Here at Tapjoy, we promote a Joyful, Engaged, Trustworthy, and Innovative workplace with our company core values, and regularly celebrate and recognize the people who embody our values. Tapjoy believes its people are its greatest investments and we take extra care to support your time inside and outside of work with a multitude of benefits. In order to maintain what makes us so special here, we are committed to continued education and involvement in our community to protect and expand our one-of-a-kind workplace.

Position Title: Senior Marketing Manager

Position Description/Responsibilities: 

Based in Beijing the successful applicant will be responsible for the APAC region, overseeing all marketing related activities from brand growth, GTM strategy & execution, event / activation coordination, through to lead-gen programs & life-cycle management.

If you’re a swiss army knife marketer that wants to apply their skills to a dynamic, fast moving, and highly creative portfolio this role is perfect for you.

  • Responsible for the full APAC marketing portfolio to deliver all marketing metrics, inclusive of brand, lead generation, user activation, user engagement and revenue metrics.

  • Lead integrated local market go-to-market strategy, development and execution, individual online and offline marketing programs across all customer touch points to achieve objectives.

  • Drive initiatives across all marketing channels - digital and traditional media, creative activations, owned and partnered events, sponsorship opportunities, localizing thought leadership content, media partnerships, product/feature launches, lead gen, CRM, localized education and training, etc

  • Build strong relationships and collaboration with key stakeholders across Tapjoy in APAC as well as with the Marketing team at Headquarters in San Francisco, working collaboratively to identify opportunities, ensure alignment and buy-in across the organization, and clarity and transparency of activity throughout execution.

  • Manage continued optimization and reporting of integrated marketing programs. Analyze funnels and marketing plan effectiveness, and systematically report back on performance.

  • Identify and execute key sales enablement opportunities with high propensity for lead generation within APAC markets - inclusive of but not limited to; event identification, activation and management of key partnerships, nurture programs and optimization of both online and offline creative activations - as well as working with the product marketing team to create tools and assets to support the sales cycle.

  • Develop and execute digital marketing strategies that increase traffic, conversion and lead gen through a range of techniques including advertising, targeted emails, etc.

  • Advocate, educate and influence stakeholders about your portfolio across all levels of the organization from interns to C-suite.

  • Apply great attention to detail with top-notch presentations, written and verbal communications skills.

  • Oversee budget development, management and tracking for all programs.

  • Manage vendor relationships, contracts and service providers.

  • Support and provide guidance to selected Marketing advocates in Korea and Japan

What Will Make You Successful:

  • Collaborative - A key part of the role is to work hand-in-hand with sales to unify the GTM strategies, to ensure that leveraging each other’s strengths and ensure alignment in marketing initiatives. This requires the successful candidate to be able to work across a matrix and have experience managing multiple stakeholders across multiple levels and functions.

  • Self Starter - Whilst the successful candidate will have the support of a local marketing coordinator, our global marketing team, partner agencies, the APAC sales teams, they’ll be required to manage the day-to-day across all marketing activities. This means they’ll need to be the sort of person that jumps two feet in and isn’t afraid to get their hands dirty.

  • Creatively led with campaign experience - The successful candidate will have experience in the creative process, understanding the importance of strategy within the process, and a detailed understanding of the delivery campaign assets across all customer touch points.

  • Jack of all trades - They’ll be skilled in project management and have experience across a range of different marketing disciplines. In particular, they should be digitally and data savvy with an ability to analyse data and uncover creative ways in which to leverage it for lead gen activities.

  • Experience - Ideally we’re looking for someone with previous experience working in the tech industry, highly regulated sectors or similar. They should have at least 6 years in marketing related fields.

Tapjoy is a one-of-a-kind workplace, comprised of people with different backgrounds, cultures, skill sets and global perspectives. In order to maintain what makes us so special here, we support work-life balance both inside and outside the office in many ways.

If you want to learn about building an amazing team with industry-leading technology, you want to surround yourself with brilliant, passionate entrepreneurial teammates at Tapjoy.

Tapjoy is an equal opportunity employer. We believe that diversity and inclusion lead to stronger, more innovative teams and better business results; we want to draw from the broadest talent pool possible and encourage qualified applicants. Tapjoy does not discriminate on the basis of sex, race, ethnicity, color, age, sexual orientation, gender (including identity and expression), disability (mental or physical), religion, national origin, citizenship, marital status, military or veteran status, or any other protected classification protected by applicable law; we will provide reasonable accommodations for qualified individuals with disabilities, and pursuant to applicable fair chance ordinances, we will consider for employment qualified applicants with arrest and conviction records.

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