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Marketing Manager

Marketing | San Francisco, CA | Full Time

Job Description

Tapjoy's Maximum Impact PlatformTM provides mobile engagement and monetization services for leading advertisers and app developers. Advertisers rely on Tapjoy's diverse suite of rewarded InterplayTM ads including video and rich media to impact performance. Developers utilize our technology and mobile expertise to acquire and monetize users. The Tapjoy SDK is currently embedded in over 15,000 mobile apps, reaching 520 million monthly active users. A 2016 comScoreTM study confirmed Tapjoy Interplay® ads deliver an unprecedented 3x lift across all brand metrics. The company works with Fortune 500 brands and the Top 200 grossing app developers. Founded in 2007, Tapjoy is a global organization with more than a dozen offices worldwide and is headquartered in San Francisco.

Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Boston, London, Beijing, Shanghai, Seoul and Tokyo.

Position Title: Marketing Manager

Position Description/Responsibilities:

Tapjoy is seeking a Marketing Manager to join our team of savvy and passionate marketers.

We are looking for a high energy, motivated person with exceptional marketing strategy, communication, and project management skills. You will help drive the end-to-end marketing & sales enablement strategy and execution across a broad range of global stakeholders from all commercial teams within the business.

Reporting to the Director of Marketing, the Marketing Manager will be responsible for all external B2B marketing messaging to our brand advertisers, performance marketers and publisher partners. In addition, the Marketing Manager will work directly with the senior marketing & commercial team members on various go-to-market business strategies and execution plans.  


  • Enhance the Tapjoy go-to-market strategy including: messaging, target audience, partner strategy, and competitive positioning

  • Lead the sales enablement & content development efforts including infographics, case studies, sales/product decks & packages, competitive positioning and strategic RFP support

  • Establish key relationships with cross-functional teams (including external PR team, sales, events, digital, design, product and executive stakeholders) to deliver world-class marketing communications for company-wide initiatives and goals

  • Drive external relationships & communication across key MMP, Programmatic & Industry partners

  • Cultivate strategic client relationships & communication across the Top Fortune 500 Advertising Brands & Top 100 Game Developers


  • Bachelor’s Degree in Business, Marketing or related field

  • 4+ years of related work experience

  • Proven track-record of problem-solving in challenging and innovative environments

  • Analytical and quantitative; enjoys using data to derive deep insights into the business objectives

  • Exceptional written, verbal and presentation skills, including turning complex ideas into simple messages

  • Proven ability to work collaboratively with cross-functional teams

  • Ability to solicit relevant customer feedback and competitive intelligence and provide actionable information for positioning, messaging, sales strategy direction

  • Working knowledge of the Adobe Product Suite is a plus, but not required

  • Prior experience in ad tech a plus, but not required

While we’re operating at tremendous scale, we still maintain a startup culture at Tapjoy with all of the casual, social, creative teammates you could desire, and encourage an entrepreneurial mindset where we drive innovation, continuous improvement and tremendous pride in our organization.

If you want to learn about building an amazing team with industry-leading technology, you want to surround yourself with brilliant, passionate entrepreneurial teammates at Tapjoy.

Tapjoy is an equal opportunity employer. We believe that diversity and inclusion lead to stronger, more innovative teams and better business results; we want to draw from the broadest talent pool possible and encourage qualified applicants. Tapjoy does not discriminate on the basis of sex, race, ethnicity, color, age, sexual orientation, gender (including identity and expression), disability (mental or physical), religion, national origin, citizenship, marital status, military or veteran status, or any other protected classification protected by applicable law; we will provide reasonable accommodations for qualified individuals with disabilities, and pursuant to applicable fair chance ordinances, we will consider for employment qualified applicants with arrest and conviction records.

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