Business Development Principal

Summitry is a Bay Area-based wealth management firm with over $3B in assets under management, 40+ employees, and more than 1,000 clients. We provide personalized financial planning and investment strategies rooted in deep local insight. As a flagship firm of Aspen Standard Wealth, Summitry is part of a broader mission to elevate independent advisory firms across the country. Join an innovative and collaborative team dedicated to becoming the most admirable advisory firm, helping families thrive amid the unique opportunities and challenges of life in the Bay Area.

• Reports to: Tom Guinane, Business Development Manager
• Benefits: Yes
• Status: Full Time/Exempt
• Start Date: Immediately
• Work environment: Hybrid – WFH 50%/month

Job Summary

We are seeking an experienced and driven Business Development Principal (BDP) to join our expanding team. This individual will focus on sourcing, qualifying, and converting high-net-worth individuals and families into long-term clients through multiple acquisition channels (COI and custodian referral partners, marketing initiatives, etc.). The ideal candidate brings a strong track record in financial services sales, demonstrates a high level of professionalism and client empathy, and thrives in both entrepreneurial and team-oriented environments.

Duties and Responsibilities

• Build close ties and credibility with COI referral partners who have relationships with high-net-worth individuals and families
• Develop new referral channels for business development
• Properly qualify marketing-generated prospects and close opportunities, as appropriate
• Participate in Schwab Advisor Network, building relationships with Schwab Financial Consultants (FCs) and effectively manage referrals to optimize successful conversions
• Effectively represent Summitry’s investment strategies and financial planning services in prospect meetings, and provide valuable and trustworthy insights and portfolio-related advice tailored to the client’s unique financial goals
• Execute Summitry’s defined sales process with discipline, consistently working toward and achieving quarterly and annual business development targets
• Manage the transition of new clients to Summitry’s management services, setting clear expectations and ensuring a positive onboarding experience that supports long-term client retention
• Partner with the Financial Advisors of the Private Client Group to convey key information on client’s financial situation and objectives
• Become an integral part of the BD process, assist the team in continuous improvements, and seek personal and professional growth

Qualifications

• 5 years of experience in advisory/retail investment sales with proven success and entrepreneurial drive
• Bachelor’s degree required; Advanced credentials such as CFP®, CFA®, or progress toward these designations are highly valued
• Highly organized; strong attention to detail and ability to effectively manage competing demands
• Proven ability to build rapport, uncover financial needs, and close business in a consultative, high-integrity sales environment
• Fluent in financial planning concepts and investment strategies, with the ability to clearly articulate RIA differentiation and firm value propositions through consultative sales
• Excellent written and verbal communication skills, with the ability to convey complex financial concepts clearly, concisely, and in a manner that resonates with diverse audiences
• Able to work independently while contributing collaboratively in a cross-functional, team-oriented environment
• Experience with CRM platforms (e.g., Salesforce), Microsoft Outlook/Teams, and virtual meeting tools (e.g., Zoom/Teams)
• Must have reliable transportation and flexibility to travel throughout the Bay Area to meet prospects and referral partners

Salary and Benefits

• The expected first-year base salary for this position is $150,000. This does not include commissions, which provide additional earning potential.
  • Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
• Medical, dental, and vision coverage, Flexible Spending Account/Health Savings Account and 401K plan
• More details: https://summitry.com/careers

Company Culture and Values

At Summitry, our mission is to help families thrive through the unique set of opportunities and challenges posed by life in the Bay Area. (Translation: we help you live your best Bay Area life).

Our core values are the most important aspect of our culture. They reflect the values of our leaders and people, and we are committed to pursuing them daily. Our culture reflects our values in the way we treat each other:

• CARE – we care for each other, our clients, and our community
• GROW – we have an intrinsic desire to grow ourselves and our firm
• DRIVE – we are fiercely driven to achieve our goals and those of our clients

While having an impressive resume is a plus, Summitry strives to find not only top talent but the “right” talent. We’re proud of the culture we’ve built, and we seek individuals who are not only excited about their role and responsibilities but also demonstrate our values and desire to contribute towards the growth of our firm.

Summitry, LLC is an Equal Opportunity Employer