Product Marketing Director, B2B

About Spokeo

Join our mission to make the world more transparent with data.

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a remote-first company of nearly 200 dedicated employees with an average tenure of 4.5 years. Find out why we were named a “Best Company” for 2023 by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.

About this Opportunity

As Spokeo continues to grow, we are looking for a driven, innovative Product Marketing Director, B2B to lead the ideation and execution of go-to-market activities within the B2B business unit. As the B2B Product Marketing Director, you will be an entrepreneurial teammate working alongside Sales, SMEs, Product Management, Design Team, Marketing, and other internal stakeholders to organize, implement, and participate in lead generation campaigns and other activities (such as industry trade shows) throughout the year. You will be responsible for the effective development, execution, and measurement of Spokeo’s B2B marketing plan and associated activities that align with the company’s B2B GTM strategy for our target verticals: collections and skip tracing, law enforcement, and eCommerce merchant fraud investigations.

The Product Marketing Director, B2B should have demonstrable experience at marketing planning and delivering integrated, targeted, end-to-end online and offline campaigns – from value proposition developments to generating brand awareness, sales opportunities, and client engagement. This B2B Product Marketing Director must have developed and executed B2B demand generation programs that positively impacted the company strategy and associated financial goals.

The ideal candidate is a self-starter who is recognized as having the expertise, vision, and enthusiasm to actuate the huge market opportunity of a nascent yet promising product line. They will welcome, embrace, and overcome any challenge – to get the job done. They will also be the type of leader who is leading on the ground versus someone who directs from an ivory tower.

This is an individual contributor role, with opportunities to expand beyond that as the B2B business expands. The B2B Product Marketing Director reports directly to the SVP of Product Management.

What you'll do:

• 65% - Take full ownership of the end-to-end lead generation process. Create marketing plan and manage associated budgets. Ideate and manage marketing and lead generation activities (e.g. on-ground events, sponsorships, paid digital campaigns, webinars, direct mail, advertising/branding, email communications, etc.) from inception through to delivery and post-campaign review. Leverage and guide Digital Marketing Team to execute on certain marketing activities, as relevant

• 15% - Drive content marketing (while working with Product and Marketing teams) for all communications to internal and external stakeholders, including prospecting and customer email campaigns, newsletter communications (internal and external), blog, social media, and third party promotions channels, as required

• 10% - Ensure that the marketing efforts are on target and on brand, as well as meet the needs of the organization from a brand awareness, lead generation, customer retention and thought leadership perspective

• 5% - Establish clear performance measurements to ensure the success of strategies in driving and exceeding sales outcomes

• 5% - Liaise and direct internal/external media & creative partners to create relevant content to support marketing campaign activities

What you've done:

• University degree required/MBA preferred

• 5+ years of experience as a B2B Marketing leader, including working on B2B/Enterprise SaaS solutions in a 0 to 1 environment

• Marketing or Product Marketing experience in US risk information and analytics space

• A strategic thinker, with experience in marketing planning and budget management, and interest in economic and legal/compliance trends

• Motivational, inspirational, enthusiastic leadership

• Excellent organizational skills: this individual contributor role requires a huge amount of collaboration and orchestration with cross-functional teams to execute the GTM plans; they should excel at anticipating potential challenges and identifying appropriate priorities and solutions to rectify

• Outstanding communication (oral, aural, and written) skills: an empathetic, skilled storyteller who can captivate and inspire their audience; superb writing skills across different B2B mediums; experience in negotiating with and influencing decision-makers

• Demonstrable high attention to detail with a focus on achieving OKRs, but also constantly reevaluating and balancing perfection vs. timeliness (i.e., be practical)

• Previous exposure to all elements of the marketing mix and associated channels

• Strong stakeholder and relationship management skills, values teamwork and collaboration

• Capacity to understand our products and articulate the differentiated value that their features/functions offer for prospective buyers, press, and industry analysts

• Flexible and nimble to adapt and alter current plans based on new learnings and feedback

• Excited to work in a fast-moving, entrepreneurial B2B business unit nestled within a larger, financially-stable, and traditionally B2C organization, with great opportunity for personal and professional development

• Experience working with B2B clients in the credit and collections, law enforcement, and or financial crimes (including fraud) spaces – in that order

• The position may require up to 20% travel to support marketing and other events

Working at Spokeo

Our mission is to advance transparency, and to achieve that goal, we rally around six core values: listening with empathy, understanding the why, clarifying with data, innovating to learn, collaborating to achieve, and insisting on quality.

As a remote-first company, we are able to hire team members residing in the following US states: AZ, CA, CO, FL, GA, KY, MD, MI, MO, NH, NJ, NV, NC, PA, SC, SD, TX, VA, or WA.

In addition to a highly competitive base salary, our generous benefits include:

• participation in a company bonus program
• stock options
• 401K matching for qualified roles
• 100% medical/dental/vision coverage
• unlimited PTO
• mental health resources
• paid home office equipment
• fitness reimbursements
• support paying for courses
• twice a year, we offer discretionary, merit-based salary increases
• and more

We extend written offers to candidates who successfully complete their selection process. Offers will depend on several factors, including, but not limited to, marketplace competition, job leveling, experience, and skills.

Privacy Notice for Candidates: https://www.spokeo.com/recruiting-policy

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

Note: You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of one’s employment visa at this time.

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully executed agreement on file, and 2) being assigned to the open position (as a search) via our applicant tracking solution.

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