Position Overview:

The Brand Manager is responsible for leading the comprehensive management of the assigned product portfolio. This role encompasses designing the commercial strategy, launching and positioning products, monitoring performance, and driving continuous optimization. coordinates with key departments such as marketing, sales, finance, trade, and supply chain to ensure successful execution aligned with business objectives. They also identify growth opportunities, propose promotional initiatives, and ensure a competitive and profitable offering.

Key Responsibilities:

- Product Launch Leadership
- Lead launch planning and purchase estimation in coordination with the commercial team.
- Ensure proper execution of launches and in-store presence.
- Prepare sales presentations for clients, retailers, and vendors.
- Clearly communicate value propositions, product attributes, and sales strategies.
- Pricing Management
- Define and update price lists by channel.
- Oversee regular publication of price lists and catalogs per supplier.
- Analyze price impact on product turnover, margins, and competitiveness.
- Assortment Management
- Lead the assortment strategy to optimize portfolio performance and minimize aging inventory risk.
- Define and control the product mix by channel and category.
- Promotional Strategy
- Define and calculate promotional prices for HW, PE, and SW categories, ensuring healthy margins.
- Design promotional campaigns aligned with commercial goals and confirmed supports.
- Manage and optimize the promotional budget based on ROI.
- Evaluate promotion effectiveness and propose strategic adjustments.
- Negotiate promotional funds to support sales or reduce product aging.
- Product Lifecycle Management
- Track product lifecycle, purchasing quantities, and forecasted sales realization.
- Evaluate key SKU stock-outs to prevent sales loss.
- Monitor aging inventory and propose corrective actions by channel.
- Results Review
- Monitor sales target and margin achievement.
- Analyze brand and supplier contributions to support assortment and profitability decisions.
- Cross-functional Coordination
- Coordinate with internal teams (trade, marketing, sales, operations) for initiative implementation.
- Represent the assigned portfolio in regional or vendor meetings.
- Follow up on SKU creation for channel/client introduction.
- Manage PSI arguments submission to SIE and coordinate supply chain planning.
- Portfolio and Database Management
- Develop new products and maintain TBDS database updated.
- Ensure Product Master maintenance and correct SKU coding.
- Monitor key product and campaign performance.
- Maintain price history and analyze past promotional impact.
- Prepare performance reports to support portfolio decisions.

Job Requirements:

Education:
- Degree in Industrial Engineering, Business Administration, Marketing, Economics or related fields.

Experience:
- 2–3 years of experience in similar roles (Product Management, Trade Marketing, Category Management, or commercial roles).
- Experience in FMCG, retail, tech or distribution channels is valued.

Technical Skills:
- Advanced MS Excel (pivot tables, functions, data analysis).
- Proficient in PowerPoint for executive presentations.
- Desired: experience with data visualization tools (Power BI, Tableau, Google Data Studio, etc.).
- Knowledge in pricing, promotions, and portfolio management.
- Understanding of product lifecycle, launch processes, and channel strategy.
- Basic financial knowledge: margins, profitability, contribution.

Languages:
- Intermediate to advanced English (able to attend meetings, read technical documentation, write communications).
- Preferred: experience working with regional/global teams.

Soft Skills:
- Strong analytical skills and result orientation.
- Leadership and influence across departments.
- Data-driven decision making.
- Organized and able to manage multiple projects simultaneously.
- Excellent verbal and written communication.
- Adaptable to dynamic, multitasking environments.

Other:
- Preferred experience leading product launches or vendor negotiations.
- Willingness to travel occasionally (if applicable).
- Passion for product, innovation, and consumer behavior.