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Senior Director of GTM

Marketing | San Francisco, CA | Full Time

Job Description

About Us:

Want to join a company on the cutting edge of technology and travel? 

Sojern provides digital marketing solutions for the travel industry. Powered by artificial intelligence and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards and travel marketers rely on Sojern to engage and convert travelers around the world.

Sojern made Deloitte’s Technology Fast 500 list 6 years in a row, was recognized on the Top Company Cultures list by Entrepreneur Magazine and named a Best Place to Work by AdAge. The company is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London, Mexico City, Omaha, Paris, and Singapore.

Need more convincing that Sojern is a great place to work? Check out our Glassdoor reviews! 

The Role:

You are an experienced product marketing professional looking to grow your career in a broad-based, hands-on leadership role. You are equal parts shrewd business analyst and creative storyteller; you can translate a market assessment into compelling, differentiated, and memorable narratives for any product. You are naturally drawn to the digital marketing industry and can capably explain technical concepts without relying on buzzwords.  You embrace a role with a high degree of measurable accountability.  You have built a career deeply understanding the critical relationship between sales and marketing.

Most importantly, you care passionately about your work and are mission-driven. You are excited to join a like-minded team that will support you and foster your growth.


  • Lead and develop the product marketing team.

  • Build Value Proposition, Messaging and positioning for targeted segments

  • Ecosystem and competitive market analysis

  • Persona development and persona-based marketing

  • Lead go-to-market strategy for new product launches

  • Collaborate with Product Management, Marketing, Engineering, and Sales to define and deliver on a comprehensive product marketing plan that delivers on business goals

  • Help write and execute the go-to-market playbook

  • Ensure our product messaging is consistent across marketing channels

  • Develop and land high impact, customer-facing marketing and sales enablement tools.

  • Partner with Product Management and Sales to define market requirements for future product roadmaps

  • Collaborate with other marketing teams (e.g. demand general, pr, events) to drive and execute on global marketing initiatives

  • Represent the product portfolio externally, as an expert and evangelist

What you bring to the table:

  • 10+ years of experience in marketing or product marketing, with 3+ years experience in digital advertising, B2B sales & marketing, and SaaS platforms

  • Deep knowledge of the travel industry and travel marketing

  • Experienced people manager

  • Passionate storyteller with strong communications and writing skills

  • Strong experience executing creative go-to-market strategies that go beyond standard tactics.

  • Strategic thinker who loves to think creatively, but who can also roll up their sleeves and get things done.

  • Excellent verbal and written communication skills and high EQ

  • Track record of success partnering with Product and Sales organizations to drive measurable demand and lead generation outcomes

  • Ability to craft messaging targeting various buyer personas

  • Generally technically savvy and capable to become an expert product user

  • B.S. or B.A. in Marketing


  • Opportunities: Be part of a growing team with training and support to help you grow

  • Ownership: Lead creative and challenging projects

  • Give Back: We give 40 hours a year to volunteer and organize office volunteer programs with local organizations

  • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment

  • Competitive Localized Benefits

  • IATA Travel Discount

  • Time Off: Flexible vacation days

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.