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Regional Sales Manager, Thailand

Sales | Hybrid in Bangkok, Bangkok, Thailand | Full Time

Job Description

About us: 

Here at Sojern, we are on a mission to empower travel marketers to move travelers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide.

We made Deloitte’s Technology Fast 500 list 6 years in a row, were recognized on the Top Company Cultures list by Entrepreneur Magazine, and were named a Best Place to Work by AdAge. As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. 

Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.

Need more convincing? Check out our Glassdoor reviews!

The Role:

Sojern is looking for an energetic, driven and adaptive sales manager to join our APAC SMB Sales Team. Within this role, you will be responsible for bringing Sojern’s offerings to clients in a fast-paced, online travel-advertising environment.

You will play a key role in scaling Sojern’s small and medium-sized business segment in Thailand through prospecting, pitching, nurturing, and closing new business. We are seeking an experienced travel and advertising technology professional who is independent and a passionate go-getter with proven experience in effectively managing a sales pipeline and contracting process.

The ideal candidate will be a strategic, creative thinker with the ability to work cross-functionally to bring our solutions to market via relevant relationships and superb selling skills.

Our clients are independent, boutique hoteliers and chains who have a need for our targeted digital advertising solutions.


  • Ability to define and lead Thailand Go-To-Market strategy to acquire and develop new small and medium hotel partners to achieve net revenue goals.

  • Prospecting and understanding customer business requirements, pain-points and in a clear and concise manner, position our digital media solutions that are viable option for clients

  • Identifying, negotiating, contracting, directing and managing relationships with independent, boutique & chain hotels in assigned markets.

  • Developing and executing quarterly plans that align with the region's strategy, including revenue goals, selling tactics and product mix goals.

  • Meet and exceed aggressive and growing sales targets on a quarterly basis

  • Deliver persuasive presentations and stories that demonstrate the value of Sojern to marketers and drive sales.

  • Self-starter with proven experience in effectively managing sales pipeline, communicate proactively with clients throughout the sign-up process and lead by example.

  • Results driven attitude and able to think out of the box to contribute creatively towards building a solid business pipeline and driving sustainable business.

  • Effectively collaborate cross-functionally with different offices, vertical sales, client management and solutions teams to develop strong Go-To-Market strategy.

  • Own and drive performance for special projects and pilots.

What you bring to the table:

  • 6+ years of sales experience within the marketing or advertising technology industry.

  • Bachelor’s Degree or related experience (preferred in business, marketing, or a related field)

  • Prefer digital advertising and/or e-commerce experience in the travel/attractions industry.

  • Proven & excellent negotiating skills, understands industry contracts and negotiations.

  • Analytical, problem-solving and creative thinking capability, result oriented attitude

  • Self-motivated, willing to learn new technologies and able to work independently and cross-functionally

  • Must be comfortable and competent in communications with veteran sales executives and commercial leadership

  • Excellent communication skills with ability to present at internal and external events

  • Ability to speak English and Thai is a requirement.

  • This position will require the ability to travel

  • Proficient use of Salesforce CRM


  • Flexi-Fridays: No internal meetings and shut down at Noon every Friday

  • Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location

  • Equity: Stock options are offered to every employee 

  • Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office

  • Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion

  • Learning Opportunities: All employees receive a membership to LinkedIn Learning, plus you will have access to training and support to help you grow while leading creative and challenging projects

  • Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer 

  • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment 

  • Travel Perks: IATA membership and personal travel “hotel stay” benefit

  • Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team

  • Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs

Our Commitment to Diversity Equity and Inclusion:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one archetype traveler, there is no one archetype employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has over 15 employee-led Affinity Groups, including Embrace Inclusion, So-Proud, Sojern Women's Group, Sojern Gives Back, and more, which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.