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Product Marketing Manager

Product Management | Dublin, Ireland | Full Time

Job Description


About us:

Want to join a company on the cutting edge of technology and travel? Want to be part of a fantastic and fun company that’s revolutionizing the online travel advertising space?


Specializing in traveler path-to-purchase data for over a decade, Sojern is travel's direct demand engine for thousands of brands -- from global enterprises to boutique operators -- across the hotel, airline, cruise, transportation, tourism industries, and more. Analyzing the world's travel intent signals with its proprietary data science methods, the company delivered $10B in generated bookings for its clients to date by activating multi-channel branding and performance solutions on the Sojern Traveler Platform.


Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London,

Mexico City, New York, Omaha, Paris, Singapore, and Sydney.


The role:

You are an exceptional Product Marketing Manager with a desire to play a critical role defining, developing, and delivering on market engagement, adoption, and customer success in the travel/hospitality industry.


You have a solid understanding of the nuts and bolts of digital advertising, as well as specific knowledge of at least four of the following areas: programmatic display, behavioral advertising, search engine marketing, social media advertising, Saas offerings, online travel, hospitality marketing, performance-based advertising, working with small and mid-size businesses, and the mobile ecosystem.


You have a customer-first mindset and are able to participate in client meetings and help sales executives present on our solutions. You seek deep understanding of exactly how our products work and can cover them at various levels of technical detail.


You have excellent stakeholder management instincts, and are able to listen empathetically to internal stakeholders and customers alike in your region, and work directly with product managers and your counter-parts to ensure that the inbound product requests from your region get prioritized appropriately.


You know how to properly define product solutions that address real customer pain points. You know how to craft features and benefits (and know how they are different from one another). You think in terms of speaking to real customers, addressing objections of the different personas along the sales cycle. You communicate expertly to explain and to convince.


You are able to effectively balance the needs/wants of both internal and external customers in your daily decision-making. You are a natural problem solver, have a “no excuses” mentality and generally maintain a positive outlook when difficulties arise. You have excellent time management skills, and possess the ability to focus intently on a given product or feature and work relentlessly to deliver the best solution.


What will you be doing?

  • As a Product Marketing Manager in the EMEA region supporting small and mid-tier hoteliers, you will be personally responsible for making sure that the EMEA sellers and account managers understand our products and have your help in speaking with clients about our solutions at an appropriate level of technical depth.

  • You will help to manage the product rollouts in EMEA which will include: gathering customer feedback, managing alpha/beta programs, crafting regional-specific product messaging, go-to-market strategies and ongoing product support in-market.

  • You will participate in in-person sales calls, meeting clients and prospects, to explain our products and go deep on specific product capabilities.

  • You will work closely with Product and Marketing leaders to ensure a cohesive product narrative and provide input for both acquisition and retention strategies.

  • You will interface directly with commercial teams: GMs, sales leaders, account managers, partner managers, operations support, finance and advertising customers directly, collaborating on potential solutions and gathering feedback for new products and product features.

  • You will participate in cross-functional teams, comprised of leaders from multiple disciplines within the company, focused on the ongoing success of key product(s).

  • You will support our Sales and Operations teams through the creation, development, and maintenance of sales collateral, tools, and training material that enable sales to more effectively

  • You will strive to know and understand our customers and competitors better, by continually conducting customer interviews and seeking market feedback.


You will be:

  • Data-driven and results-oriented

  • Have a customer-first mindset

  • Exceptionally good at authentically understanding the needs of our customers, and representing those needs in the form of concrete market requirements, release documents and rollout materials

  • Self-motivated; exhibiting strong self-management and a sense of urgency

  • Able to manage multiple projects and collaborate effectively with other people and departments in a fast-paced, dynamic environment

  • An exceptionally strong writer and presenter

  • Able to get things done amid tight time constraints

  • Willing to travel occasionally (international and domestic)


You will have:

  • A bachelor’s degree from an accredited college or university. Strong preference given for marketing or other business undergraduate degrees (BS, BBA). An MBA is highly desirable

  • Understanding and passion for the online advertising and hotel industry.  Minimum of 3-5 years industry experience.

  • Recent experience as a Product Marketing Manager, Product Specialist or Account Manager in ad tech.

  • Samples of product rollouts that you have personally managed, or the ability to otherwise demonstrate personal excellence in this area



  • Culture: Our team loves a good time

  • Snacks: Well-stocked kitchen

  • Opportunities: Be part of a growing team with training and support to help you grow

  • Give Back: We give 40 hours a year to volunteer and organize office volunteer programs with local organizations

  • Ownership: Lead innovative and challenging projects

  • Wealth: Stock options

  • Time off: 25 vacation days per annum


At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.