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PR & Content Manager, APAC (Part-Time)

Marketing | Singapore, Singapore | Part Time

Job Description

About us:

Want to join a company on the cutting edge of technology and travel? Want to be part of a fantastic and fun company that’s revolutionizing the online travel advertising space?

Specializing in traveler path-to-purchase data for over a decade, Sojern is travel's direct demand engine for thousands of brands -- from global enterprises to boutique operators -- across the hotel, airline, cruise, transportation, tourism industries, and more. Analyzing the world's travel intent signals with its proprietary data science methods, the company delivered $10B in generated bookings for its clients to date by activating multi-channel branding and performance solutions on the Sojern Traveler Platform.

Recognized on the Top Company Cultures list by Entrepreneur Magazine, Sojern is headquartered in San Francisco, with teams based in Dubai, Dublin, Hong Kong, London, Mexico City, New York, Omaha, Paris, Singapore, and Sydney.


The role:

Do you want to develop compelling B2B brand and press stories, drive media coverage, build relationships with industry thought leaders, and help accelerate Sojern’s trajectory as one of the fastest-growing tech companies revolutionizing the travel advertising space? As the PR & Content Manager, APAC, you will use your experience in relationship building, storytelling, and content development to plan and execute public relations programs supporting local thought leadership and sales initiatives that inspire and win business from travel marketers and agency decision makers across Southeast Asia and the broader APAC region.

Sojern has a significant global footprint and already partners with the world’s leading airlines, hotel chains, cruise operators, tourism providers, and boutique hoteliers to reach travelers and deliver amazing experiences for millions of consumers and business travelers around the globe. This high-visibility role will support the sales teams based in our Singapore office to help them accelerate brand awareness across target markets and drive new client acquisition. Reporting to the Sr. PR Manager, EMEA, you’ll be a key player in building our world-class marketing team vision and driving competitive advantage for Sojern.


The successful candidate will:

  • Localise and own the Sojern corporate story for APAC in partnership with the global corporate communications team; leverage your knowledge of the market and regional perspectives to refine our local positioning on industry hot button topics such as privacy and transparency

  • Manage and deliver proactive media relations campaigns to increase the profile of the business

  • Be able to create compelling messages that attract attention

  • Deliver PR materials including: press releases, media alerts, briefing documents, thought leadership byline articles and industry-led commentary.

  • Deliver compelling and insightful thought leadership blog posts and regional whitepapers.

  • Develop relationships with local and national media and evangelise the Sojern story, coming up with unique media angles and securing high quality press coverage to highlight our clients, key messages, travel insights, and company value proposition

  • Capitalise on executive office visits by booking press interviews and owning key talking points that resonate in the APAC market

  • Track/report on press initiatives, press interviews, press coverage and new collateral development on a monthly basis


What you bring to the table:

  • 5+ years of progressive career experience and hands-on execution in press relations, B2B brand building, thought leadership and content development.

  • Proven success building strong relationships with local influencers such as top tier journalists and brand marketers

  • A good understanding of the APAC media landscape; existing press contacts a plus

  • Significant experience of dealing with all forms of media and a track record of implementing successful press strategies resulting in notable press coverage

  • Team player with strong cross-functional, organizational and multi-tasking skills

  • Self-starter who works well independently; excellent project and time management skills

  • Strong multi-cultural communications skills both written and verbal

  • Hands-on and ready to jump in and create value

  • Experience in adtech or travel a plus

  • A portfolio of previously implemented press releases, media pitches and top press coverage



  • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment

  • Snacks: Variety of snacks in office

  • Opportunities: Be part of a growing team with training and support to help you grow

  • Give Back: We give 40 hours a year to volunteer and organize office volunteer programs with local organizations


At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.