Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Director of New Initiatives

Product | US REMOTE | Full Time

Job Description

About us:

Here at Sojern, we are on a mission to empower travel marketers to move travelers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide.

We made Deloitte’s Technology Fast 500 list 6 years in a row, were recognized on the Top Company Cultures list by Entrepreneur Magazine, and were named a Best Place to Work by AdAge. As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting.

Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.

Need more convincing? Check out our Glassdoor reviews!

The Role:

You are an experienced and entrepreneurial professional with a deep background in adtech, business development, business strategy, and process creation. You are an expert at ideating, launching, and scaling new business initiatives. You are naturally drawn to the digital marketing and travel industries and can have a vision for where they are headed. You embrace a role with a high degree of measurable accountability. You have built a career deeply understanding how to meet customer needs through innovative product solutions.

Most importantly, you care passionately about your work and are mission-driven. You are excited to join a like-minded team that will provide opportunities for significant impact.


  • Drive a variety of new initiatives, including new product solutions and media channels, from conception to planning to building to launching to scaling.

  • Collaborate with Product, Engineering, Product Marketing, Sales Engineering and Commercial teams during all phases of a new initiative. Lead without formal authority, where appropriate.

  • Work closely with Product Marketing to develop and execute a go-to-market plan, to ensure product-market fit with any new initiatives. Actively engage customers to review use cases, discuss business requirements, and get feedback on solutions.

  • Work with Marketing, Product Marketing and Sales to build a cohesive and compelling narrative (presentations, marketing content, etc.) to help sell new initiatives to customers

  • Become the “product expert” on new initiatives, able to answer detailed questions from internal stakeholders and customers alike.

  • Partner with Product Management to build and manage the product roadmap for new initiatives.

  • Evaluate, negotiate and facilitate integration with new business partnerships with adtech players (data partners, DSPs, etc.)

What you bring to the table:

  • 10+ years of experience in adtech, building and leading new initiatives and strategies, with a firm understanding of digital media.

  • Knowledge of the travel industry and travel marketing a plus

  • Must have a big-picture vision and the drive to make that vision a reality with extreme attention to detail

  • Equally willing to roll up your sleeves to pull and analyze data as you are managing others to do the same

  • Excellent verbal and written communication skills and high EQ

  • B.S. or B.A. in Software Engineering, Marketing or Finance


  • Flexi-Fridays: No internal meetings and shut down at Noon every Friday

  • Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location

  • Equity: Stock options are offered to every employee

  • Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office

  • Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion

  • Learning Opportunities: All employees receive a membership to LinkedIn Learning, plus you will have access to training and support to help you grow while leading creative and challenging projects

  • Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer

  • Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment

  • Travel Perks: IATA membership and personal travel “hotel stay” benefit

  • Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team

  • Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs

  • Paid Time Off: Unlimited PTO (we are a travel company, after all!)
  • Healthcare: Comprehensive medical, dental, and vision insurance for you and your dependents with healthy employer premium contributions
  • Life and Disability: Life, AD&D and Short- and Long-Term Disability insurance with premiums 100% paid by Sojern
  • Medical Travel: Travel expense coverage for when medical treatment is needed that is not available locally
  • Retirement: 401k available with company profit sharing contributions

Our Commitment to Diversity Equity and Inclusion:

At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.

We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one archetype traveler, there is no one archetype employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.

Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has over 15 employee-led Affinity Groups, including Embrace Inclusion, So-Proud, Sojern Women's Group, Sojern Gives Back, and more, which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.

At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.