Digital Marketing Analyst
Ad Operations | Hybrid in Singapore, Singapore | Full Time
Here at Sojern, we are on a mission to empower travel marketers to move travelers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide.
We made Deloitte’s Technology Fast 500 list 6 years in a row, were recognized on the Top Company Cultures list by Entrepreneur Magazine, and were named a Best Place to Work by AdAge. As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting.
Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.
Need more convincing? Check out our Glassdoor reviews!
The Digital Marketing Analyst role drives operational efficiency throughout the company and is tasked with supporting multiple teams along the way. In the Digital Marketing Analyst role specifically, you will play a critical role within the team by ensuring our online advertising campaigns are structured in an optimal way, data feeding decision making is accurate, that client requests are met in a timely manner, and build out improved ways to ensure data quality throughout our systems. The role will include exposure to a combination of Sojern’s digital advertising channels including Display, Facebook, Search Engine Marketing (SEM), and/or Metasearch. The successful candidate will need to be highly detail oriented and capable of relaying information and recommendations to a variety of teams across the business.
If you thrive in a fast-paced, innovative and collaborative environment, and are excited by the idea to make impactful data-driven decisions every day, then Sojern is the place for you!
Develop and optimize processes for digital advertising campaigns which contribute to running campaigns at expected margins and performance metrics.
Become an expert in testing new theories on various types of digital advertising campaigns.
Create processes to track outcomes of optimizations to show the value of changes.
Create best practices documentation and roll out your techniques to the Account Managers and AdOps team members around the globe.
Bring these learnings to the greater Analyst and Product teams. Work with the Analyst team to communicate learnings on campaign optimization to Product and Engineering teams.
Work closely with Sojern’s trafficking team to improve campaign creation processes.
Develop Tableau dashboards that allow leadership to view Sojern’s business in a meaningful way and allow the AdOps team to more efficiently perform day-to-day responsibilities
Communicate your insights and techniques to multiple internal stakeholders; diligent written and excellent presentation skills are key.
Be rigorously Data Driven in every aspect of your work, insights, and communications.
What you bring to the table:
BS or MS in Finance, Marketing, Business, Applied Math, Statistics, or practical equivalent is preferred
2-4 years industry, Analyst and job-related experience - leveling TBD based on experience and skills
Display, Facebook, SEM, and/or Metasearch Marketing/Agency experience preferred
Expertise in Display, Facebook, SEM, and/or Metasearch campaign management
Experience extracting insights from data with any two of these data tools: Excel, “R”, Matlab, SQL, Python notebooks, Tableau
A self-directed work ethic. You will be expected to drive your own ideas without micromanagement
A positive attitude each day. As a team, we support each other through trainings and ad hoc help
Excellent oral and written communication skills
Ability to work in a fast-paced environment, balance multiple priorities, and work with remote offices
Flexi-Fridays: No internal meetings and shut down at Noon every Friday
Flexibility: Remote and hybrid work options, so our team can enjoy flexibility and do their best work regardless of location
Equity: Stock options are offered to every employee
Tech: Monthly cell phone & wifi stipend provided, in addition to laptop and tech equipment for your home office
Paid Parental Leave: 16 weeks pay for birthing parents and 12 weeks pay for non-birthing parents, beginning the day of joining until the child's first birthday. Where a local country has more liberal leave protocol, we happily comply! #embrace-inclusion
Learning Opportunities: All employees receive a membership to LinkedIn Learning, plus you will have access to training and support to help you grow while leading creative and challenging projects
Sojern Gives Back: We regularly organize office volunteer programs with local charities and organizations, as well as provide 40 hours of paid time per year to volunteer
Culture: Strong core business values, focus on teamwork, vibrant, social and fun environment
Travel Perks: IATA membership and personal travel “hotel stay” benefit
Recognition: We use Bonusly to allow our team to recognize performance and teamwork #deliver-wow #win-as-a-team
Wellbeing: We take a whole-person approach to your wellness with Spring Health mental health benefits, a Wellness Coach, and Employee Assistance Programs
Our Commitment to Diversity Equity and Inclusion:
At Sojern, we work to create a brave space that seeks out, embraces, and promotes diverse thoughts, beliefs, and experiences of Sojernistas globally.
We are building a workforce that represents the customer base we are serving and the world we live in. A diversified workforce is an innovative workforce. Just as there is no one archetype traveler, there is no one archetype employee. We foster diversity and inclusion across the company, actively seeking to amplify underrepresented voices and apply diverse perspectives to ensure products, policies, and programs are relevant for our employees and clients alike.
Embracing our differences and celebrating them moves us towards our goal of making travel inclusive of all. Sojern has over 15 employee-led Affinity Groups, including Embrace Inclusion, So-Proud, Sojern Women's Group, Sojern Gives Back, and more, which are the core of our culture, fostering belonging, inspiring learning, and creating opportunities for all Sojernistas across the globe.
At Sojern, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, sexual orientation, age, marital status, veteran status, or disability status.