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Strategic Writer

Marketing | Columbus, OH | Full Time

Job Description

About Us:

WHAT SETS SOCIAL FIRM APART?


Social Firm has been in business for more than a decade, but we strive to keep a start-up vibe focusing on high energy and growth. We are strong believers in professional development. The right candidate can expect to learn something new every day, and we take it upon ourselves to cultivate our talented employees on all levels of marketing and business. We want well rounded employees, and whether you move up internally or move on to bigger and better things in your career, we’re here to help you become better at what you do.


Our culture is extremely important, and we want you to love what you do here. Our management style is not simply aimed at you helping us grow, but us helping you be successful. With this positive synergy, growth will always come naturally. 


 Here are a few things you can expect:

  • We move fast; we test everything; we learn as a team; and, we continuously improve

  • We are nimble and always ready for anything

  • Open communication environment based on high-integrity values

  • Passionate teammates who know how to have fun while winning

  • Opportunity for growth

  • Focused on the employee and their personal and professional development

  • Social Firm is philanthropic and active in the community

  • The culture is well-regarded and results driven

  • Opportunity to work on fun campaigns

  • On-site parking, quick access to downtown, Bexley & Short North / Arena District

Responsibilities:

  • CONTENT WRITING
    • Content writing for blog posts, articles, eBooks, lists, infographics & other media

    • Draft press releases

    • Organizes and aids in the development of creative assets for strategy (graphic design, video production, print materials, etc.)

  • COPYWRITING

    • Copywriting to sell, persuade and call users to action on homepages, service pages, landing pages, email campaigns, advertisements

    • Collaborates with design/web team to provide content that brings interactive elements to life

    • Manages and executes quality assurance and editing processes on client and internal collateral

    • Coordinates email marketing campaign concepts and oversee email plan for campaigns

  • STRATEGIC & ADMINISTRATIVE

    • Conducts primary and secondary exploratory research to inform various planning components, including target audience analysis and segmentation, literature reviews, industry assessments, competitive reviews, communications audits, and traditional and digital media measurements

    • Supports the internship program and advise interns on programmatic efforts and high-level projects

    • Comfortably present project details and concepts through written, verbal and visual presentation

    • Develops and manages client content plans and publication schedules

    • Coordinates with clients on projects and serves as a liaison to creative 

    • Provides leadership and coaching to junior team members & interns

    • Drives long-term content strategy, the development of branding and communications strategies with social strategic and creative

    • Supports the development of various monthly performance and quarterly reports (e.g. reports for publication notes, surveys, focus groups, in-depth interviews, etc.)

    • Track your time and manage your tasks using our management software

Requirements:

  • REQUIRED
    • Enjoy the process of writing as your primary role and responsibility

    • Knowledge of design process for social & web assets, carrying a design concept from ideation to completion in a well-planned & thoughtful manner

    • 2 year college degree or equivalent experience

    • Excellent web writing and editing skills

    • Strong organizational and project management skills and experience working with a variety of source materials

    • Evidence of career progression with growth and commitment

    • Experience with G Suite & Microsoft Office

    • A smart phone with ability to sync email and calendar

    • Ability to prioritize effectively in a fast-paced environment

    • Great written and interpersonal communication skills 

    • Desire to do what it takes to be the best at what you do

Bonus Points:



  • PREFERRED
    • Experience writing short copy for paid search and paid social ads

    • Experience with technical SEO writing

    • Experience with ghostwriting

    • Evidence of creative contributions to successful marketing or advertising campaigns

    • BA/BS in English, Journalism, Communications, or related field

    • 1 year experience working in an agency environment

    • Understanding of key performance metrics for paid Search and Social advertising

    • Continuing education program certifications

    • Membership in a local industry-related special interest group



  • DESIRED
    • Previous entrepreneurial experience / entrepreneurial attitude / desires

    • Holds certifications for Google Adwords and Google Analytics, Facebook Blueprint

    • Outside interests - hobbies, active roles in organizations, community involvement

    • Experience with project management and time tracking software, especially Asana & Harvest

    • Experience managing direct reports

Perks:

  • Open communication environment based on high-integrity values

  • Passionate teammates who know how to have fun while winning

  • Opportunity for growth

  • Focused on the employee and their personal and professional development

  • Social Firm is philanthropic and active in the community

  • The culture is well-regarded and results driven

  • Opportunity to work on fun campaigns

  • On-site parking, quick access to downtown, Bexley & Short North / Arena District

  • Unlimited PTO model

  • 10% sales incentive