Social Media Strategist & Community Manager
Marketing | Kent, WA | Full Time | From $72,000 to $100,000 per year
Leverage your social media strategy experience and join an iconic, 100+ year old brand where you can make a huge impact, rub elbows with ownership, enjoy an unbeatable low-cost benefits package, competitive salary, and room to grow your career. This is your chance to shape the online presence of a company deeply rooted in tradition yet eager to embrace the cutting-edge world of digital engagement.
Smith Brothers Farms, a household name with over a century of delivering farm-fresh goodness, is looking for a creative Social Media Strategist & Community Manager to join the team in Kent, WA.
Why you should join the Smith Brothers Farms team:
- Competitive pay: Earn between $72,000 - $100,000/year to start, depending on experience.
- Excellent Benefits: Low-cost health coverage for you and your family in addition to dental, vision, life insurance, 2 weeks of PTO each year, 401(k) with company match (no vesting period), discounts on Smith Brothers Farms products, and more!
- Perks such as a cell phone stipend and company-provided laptop.
- Exceptional Culture: Get recognized and rewarded for your expertise in a smaller tight-knit team environment where people truly enjoy working with one another.
- Desirable schedule: Enjoy a daytime M-F schedule.
- Take ownership and make a real impact: Smith Brothers Farms will trust your social media expertise as you take ownership of the brand’s social media presence. You will play a direct role in shaping the future of the brand.
- Great reputation & Iconic brand! You’ve probably enjoyed Smith Brothers Farms dairy products. Enjoy working for a company that prides themselves on their people and their product.
- Opportunity to advance: Smith Brothers Farms are always looking for key players to move into higher level roles!
Qualifications:
- 5+ years of experience in social media strategy or community management
- Proven track record of growing and engaging online communities on Facebook and Instagram
- Experience in influencer partnership management
- Deep understanding of social media platforms and their distinct audiences
- Excellent writing, grammar, and verbal communication skills
- Demonstrated ability to build and maintain professional relationships
- Experience with social media management and analytics tools
Preferred qualifications:
- Experience with YouTube, Reddit, Twitter, or TikTok community management
- Background in content creation (photography, video, graphic design)
- Experience with social media advertising and paid promotion
- Knowledge of social media compliance and disclosure requirements
Essential duties/responsibilities:
Social Media Strategy & Platform Management
- Lead our social media presence, with primary focus on Facebook and Instagram
- Contribute to evaluation and expansion strategy for YouTube, Reddit, Twitter, and TikTok
- Create platform-specific content strategies that leverage each channel's unique features and audience behaviors
- Stay ahead of platform updates, new features, and emerging opportunities
Community Management & Engagement
- Develop and execute a comprehensive social media engagement strategy across all platforms
- Foster meaningful interactions with followers through timely responses, comments, and proactive outreach
- Monitor brand mentions, hashtags, and relevant conversations to identify engagement opportunities
- Create and maintain a consistent brand voice across all social media interactions
- Build relationships with complementary brands and industry peers through strategic engagement
Influencer & Partnership Management
- Identify and evaluate potential influencer partnerships aligned with our brand values
- Develop and manage influencer collaboration programs, from outreach to execution
- Track and analyze the performance of influencer partnerships
- Maintain a database of influencer relationships and campaign outcomes
- Negotiate partnership terms and manage partnership budgets
Content Strategy & Creation
- Encourage and curate user-generated content through campaigns and community initiatives
- Make platform recommendations and execute platform-specific content strategies
- Develop publishing calendars that balance promotional content with community engagement
- Schedule and sequence posts to social channels
- Adapt content strategy based on performance metrics and community feedback
- Collaborate with internal creators to produce and curate content assets and ensure content alignment across all channels
Analytics & Reporting
- Track and analyze community growth, engagement metrics, and partnership performance across all platforms
- Provide regular reports on community health and campaign effectiveness
- Identify trends and opportunities for community growth and engagement
- Make data-driven recommendations for strategy optimization
All qualified applicants will receive consideration for employment without regard to the individual's race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran, or any other characteristic protected by applicable law.