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SmartAdvisor Marketing Manager

Marketing | New York, NY | Full Time

Job Description

SmartAdvisor Marketing Manager:

SmartAsset is the web’s premier destination for financial advice, reaching more than 35 million people per month and growing quickly.  As a SmartAdvisor Marketing Manager, you will help us build the newest and fastest growing part of our business, helping thousands of Americans get matched up with financial advisors.  You will be responsible for creating and managing marketing campaigns and content, helping drive inbound interest in our service and growing brand awareness.

SmartAsset is a venture backed, Y Combinator Company. We are a consumer advocate, providing automated personal finance advice and recommending specific strategies to help people make smarter decisions with their money. We have been featured in hundreds of publications, including the New York Times, TechCrunch, Fast Company, and U.S. News & World Report.

The position will be based in our NYC Headquarters.

Responsibilities:

  • Run outbound marketing campaigns (email, direct mail, professional and social media, etc) to raise awareness and drive inbound inquiries

  • Coordinate with sales team to design multi-channel campaigns that target specific segments of advisors

  • Create and manage drip campaigns of advisors who have shown interest in the past

  • Work with account management team to design and manage ongoing outreach strategy for active advisors, and previously active advisors

Candidates should be/have:

  • 3+ years of experience designing and managing SMB marketing campaigns including content creation, segmentation, outreach, and tracking/reporting; budget responsibility

  • Familiarity with both traditional (direct mail) and digital marketing channels (search, social, etc)

  • Strong written communication skills; able to write marketing copy as well as manage the campaign

  • Analytical mind; able to track and measure campaign success using platforms such as Google Analytics, Mixpanel, etc

  • Comfortable in the fast-paced, high growth environment of a startup

  • Organized, detail-oriented, and excellent time-management skills

  • Experience marketing to financial advisors or wealth managers a plus

 

Benefits & Perks

We offer highly competitive compensation, including equity, with upside for high performers.  Comprehensive benefits, take-what-you-need vacation days, and a collaborative workspace environment.