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Director of Public Relations

Marketing | New York, NY | Full Time

Job Description

SmartAsset is the web's premier destination for financial advice.  We are looking for a dynamic Public Relations professional to manage the development and execution of our various communications strategies.  A player / coach, you will be responsible for advancing the awareness of the SmartAsset brand among both consumers and corporate partners.

As Director of Public Relations You Will:

- Lead a team responsible for generating more than 3,000 press hits over the past 12 months

- Work closely with your team members to refine pitches and ensure efficient scheduling of press outreach      

- Further develop our brand strategy and champion our values and mission both within the organization and externally

- Work closely with our Editorial, Product, Sales & BD teams to identify and develop new PR opportunities (including conferences, awards and speaking opportunities)

- Build relationships with press, bloggers, thought leaders and key influencers

- Tracks and analyze competitors' market positioning, messaging and PR strategies

- Create strategies to raise the thought leadership profile of the organization and key personnel


Skills, Experience and Knowledge Requirements:

- Strong analytical and writing skills is a must

- 6+ years of relevant marketing/pr/brand experience

- Appreciation for goal setting and delivering measurable results

- Combination of B2B and B2C experience a plus

- Great ability to develop people and to drive a high performing, highly motivated, happy team

- Strong communication and presentation skills

- Comfortable working in a fast-paced environment and ability to manage multiple tasks


Perks of Working at SmartAsset:

- Help share information that brings real positive impact to people’s lives

- Medical, Dental, 401(k) and take-as-you-need vacation policy

- Fun work environment with passionate colleagues

- Lunch included Monday, Wednesday and Friday

- Regular team social activities

- Meritocracy! We reward the awesome


About SmartAsset:

SmartAsset is a venture backed (> $20M), Y Combinator, company. We use our patent pending financial modeling technology to provide accurate, interactive answers to important personal finance questions. We are a consumer advocate, recommending specific strategies so people can make smarter decisions and save money. We have been covered by notable publications, including the New York Times, TechCrunch, Fast Company and the US News and World Report (and hundreds of others).