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Public Relations Manager

Marketing | New York, NY | Full Time

Job Description

Shopkick is the most engaging rewards program, with an enthusiastic community of users who spend more time in-app and web than any other shopping experience. For consumers, we bring moments of joy to everyday shopping, dining, and leisure activities by offering fun ways to earn rewards (that we call kicks). They are similar to points in a mileage rewards program and can be redeemed for a wide variety of gift cards. For brands and retailers, we drive sales by providing high consumer engagement along the entire path to purchase--without the use of margin dilutive coupons. Our unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, visits to shelves and stores, and sales across platforms: online, mobile and in-store. Some of our leading partners include Best Buy, Clorox, Coty, GSK, Georgia Pacific, Marshalls, Nestle, Purina, TJ Maxx, and Unilever, among others. Shopkick is available for free on the iPhone from the App Store and for Android on Google Play.

Shopkick is in search of a Public Relations Manager. Reporting to the Director of Marketing, the ideal candidate must be an excellent writer, results-driven and experienced pitching both consumer and business media and other influencers. He or she must also be a creative thinker who exhibits strong organizational skills. As a high growth company, we are looking for someone who thrives in a fast-paced environment and embodies the company's mission and culture. You work exceptionally well cross-functionally with strong communication and leadership skills. Essential duties and responsibilities may include, but are not limited to:

  • Generate media outreach strategies, and execute plans thoughtfully and effectively
  • Lead the research, planning and development of comprehensive PR programs; draft media relations materials such as pitches, press releases, briefing materials and coverage reports
  • Build on existing strong relationships with members of the press, influencers and key partners
  • Create written communications such as press releases, media pitches, award submissions, speaking proposals, blog posts and Q&As
  • Develop stories based on first-party data that establish Shopkick as an authority on shopper behavior and trends
  • Work cross-functionally with members of Shopkick’s Marketing and Product teams to create effective messaging to support new products and services
  • Regularly track and report results of PR programs


  • Bachelor’s degree in English, Journalism, Marketing, Communications or related field
  • 5+ years of experience in direct Communications or Public Relations including both b2b and b2c
  • Established network of contacts in relevant trades, consumer and business media
  • Ability to work well under pressure and manage multiple tasks and teams simultaneously
  • Experience shifting between positioning for consumer media and business media audiences continuously
  • Highly driven to achieve and accomplish significant results. High personal integrity
  • Outstanding written and verbal communication skills. Ability to communicate up and across to a variety of audiences
  • Experience in retail or shopping apps a plus

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Shopkick are considered the property of Shopkick and are not subject to payment of agency fees.