Online Marketing Manager
Marketing | Mountain View, CA
Shmoop (www.shmoop.com) is a digital curriculum company that makes learning, teaching, and test prep materials that are - get this - smart and fun. We are on the hunt for an Online Marketing Manager.
Lead marketing for Shmoop - what should we feature and how do we package it? What cool ways can we bundle, promote, and cross-sell products? How do we better engage the millions of students and teachers who visit our website each month? How do we get Shmoop deeply ingrained in schools across the country? That's all you.
-BA/BS from a top university with a 3.6+ GPA
-Deep love for driving results and an utter disdain for boring marketing
-2-3 years experience in consumer online marketing (preferably with an e-tailer or content site)
-Must have substantial hands-on experience with nuts-and-bolts online marketing
-Merchandising products or content on your website
-Pricing, bundling, and promotions for e-commerce
-Acquiring or managing partnership with other websites
-Running email campaigns
-Excel and PowerPoint Ninja
-Great knowledge of SEM and SEO best practices
Bonus Points for:
-Active blogger, social network butterfly, follower of Interweb memes, and lover of pop culture
-Can write in a Shmoopy voice - edgy, witty, current, youthful
-Experience marketing to teens or teachers
-Experience putting together sales materials and content/advertising packages for advertisers
-Experience doing affiliate marketing or promotional business development with other websites
-Experience working closely with designers or creative agencies
Be prepared to work your tail off (and love it)!