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Vice President & General Manager, Europe

International Media Business: Europe | Munich, Germany | Full Time

Job Description


Sesame Workshop is the non-profit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969.  Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder.  We are educators, creators, researchers, moms, dads, caregivers, and friends. We are a community of 400+ people with an amazing network of global partners who are passionate about one thing: helping children.


We’re present in more than 150 countries, serving vulnerable children through a wide range of non-profit and commercial businesses across media, formal education, consumer products, themed entertainment, and philanthropically-funded social impact programs.  Through our globally-beloved characters, we provide almost two hundred million children with access to life-changing early education, critical health lessons, and helpful tools for tough situations.  



Sesame Workshop is seeking a Vice President and General Manager of Europe to establish a Sesame Street Europe legal entity and develop and implement a new long-term strategic vision to help the next generation of children in Europe grow up smarter, stronger, and kinder.  We are looking for a dynamic leader, preferably based in the UK or Germany, to manage the following: 


q  Build Sesame Street into a leading children and family brand in Europe.  Leverage the global history and awareness of the characters and brand while developing country-specific identities that appeals to the local audience.  

q  Expand the Sesame Street commercial business, ensuring long-term self-sustaining economic growth in key European markets, with an immediate focus on Germany, UK and Spain.   Generate new business models and secure strategic partners across key areas of our business ecosystem including Consumer Products, Content Production and Distribution, English Learning and Formal Education, Themed Entertainment (theme parks, live events, etc.), and more. 

q  Identify early childhood issues relevant to key European markets and develop community outreach programs with local sponsors which utilize Sesame Street’s characters, educational assets, and whole-child approach to learning that maximize benefits to children and harness the full potential of the Sesame brand.


Duties and Responsibilities


q  Lead Sesame’s European strategic brand and commercial expansion, developing a comprehensive business plan to deliver long-term growth and sustainability

q  Full P&L responsibility for Europe

q  Oversee strategy and day-to-day management of all areas of the Sesame Street business in Europe.   Secure and develop local strategic partnerships across Media Distribution, Consumer Products, Themed Entertainment and Education.

q  Identify formal education expansion opportunities including the license of Sesame Street English business in (currently 300+ schools in Mainland China, 150 schools in Japan, and 100+ schools in Taiwan).  

q  Manage Sesame Street’s licensing agencies in the region to drive revenue growth across all product categories and increase Sesame’s consumer reach and awareness via traditional retail and ecommerce solutions.  

q  Implement Sesame Workshop’s global social impact initiatives as relevant to key European markets, including but not limited to “See Amazing” (autism), “Dream Save Do” (financial empowerment), “Wash!” (personal hygiene), etc. 

q  Cultivate government and strategic corporate relationships to engender a broad base of support for Sesame across the region

q  Incorporate and serve as the Director of ‘Sesame Street Europe’ entity, and build team as needed

q  Act as the official representative of Sesame Workshop at public events, conferences, media interviews, and senior level meetings

q  Directly support the SVP and Head of International at Sesame Workshop Headquarters in NY, regularly delivering updates and presentations to the Executive Committee, Board of Directors, etc. 

q  Engage and leverage global subject experts at Sesame Workshop HQ and international offices to inform the overall European regional strategy and ensure alignment with Sesame’s global goals and priorities. 

q  Work closely with regional Managing Director peers across the world to create synergies, best practices, and efficiencies for the global business.



q  BA required; Master’s degree preferred

q  The ideal candidate has 10 years of brand and general management experience

q  Proven track record generating new revenue streams and launching new initiatives

q  Experience developing international IPs 

q  Experience with non-profit or socially-oriented for-profit companies a plus

q  In-depth knowledge of European markets, with focus on Germany, UK and Spain.  

q  Self-starter with entrepreneurial spirit who can work both independently and as a team member

q  Persuasive, credible, and polished communicator with excellent written and verbal communication skills

q  Strong relationship and interpersonal skills.  Ability to balance a variety of internal and external stakeholders and deliver results and outcomes on strict deadlines


q  Negotiation experience and understanding of Sesame’s key business drivers:

·          Media ecosystem including TV, radio, digital, mobile, and production

·          Early childhood education market

·          Licensing and consumer products business 

·          Social media and innovative technology 

q  Integrity and positive attitude, with a passion for Sesame Workshop's mission

q  Able to travel regularly, domestically and internationally, and work across multiple time zones

English fluency required.  European languages a plus