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Internal Application: Senior Vice President, Global Marketing & Brand Management

Brand Marketing | New York, NY | Full Time

Job Description

Sesame Workshop seeks a strategic and collaborative Senior Vice President, Global Marketing & Brand Management to build the image of the organization as a vital global educational media organization and an important nonprofit organization worthy of support. This individual will lead a multi-disciplinary team to drive the marketing and communications of Sesame Workshop and its key impact areas and initiatives. Areas of oversight currently include global brand marketing, brand narrative, publicity, public relations (Speaker’s Bureau), and events.

Working in partnership with Audience Development, Brand Creative and Marketing Operations, this role will also collaborate closely with other departments- Production & Creative Development, Media & Education, Social Impact, Philanthropic Development, Strategy & Research, IT, Digital Production, as well as external partners around the world (distribution, digital, licensing etc.)

This role requires a strategic vision to build existing and future Sesame Workshop marketing capabilities and the team to support them. Ideal candidates have worked within both commercial and non-profit organizations and understand how to balance and achieve those collective business objectives.

This position reports to the Executive Vice President, Chief Marketing Officer.

Preferred Qualifications

The ideal candidate should possess most, if not all, of the following skills and attributes:

  • 15 years of marketing experience with a focus on global brand marketing, consumer engagement, communications
  • A mission-driven executive with commercial sensibilities and demonstrated marketing experience, ideally with consumer-driven for-profit and/or non-profit organizations with high brand recognition
  • Demonstrated expertise in global brand management, brand strategy, franchise management, PR and communications
  • Proven track record of building a path for new content opportunities across multiple lines of business
  • Previous successful experience managing consumer brands, and promotional partner development and management globally
  • Superior knowledge of translating research insights into marketing and messaging strategies as well as to ability use qualitative and quantitative research to initiate, shape and inform key initiatives
  • Must be familiar with managing corporate brand positioning and narrative, and serving a broad array of constituents which range from kids, individual donors, philanthropic and corporate partners, consumers, and social media channels
  • Ability to determine and communicate the organization’s strategic direction and vision and describe these in a clear, engaging and exciting way, enabling team members to understand how it affects their job
  • Ability to see long-term business implications and marketing’s role relative to big picture issues
  • A results-driven, collaborative leader with demonstrated experience leading multi-disciplinary teams
  • The ideal candidates must have an affinity for philanthropic work and making a difference for children
  • Deep knowledge of the marketing process from initial briefing to execution and analysis
  • Track record of consumer marketing success, with demonstrable and meaningful customer acquisition, retention and business results
  • Ability to leverage the value of the brand, build upon it, and be scrappy
  • Excellent writing skills and strong editorial sensibility, capable of prioritizing and distilling information to achieve maximum impact with messaging
  • Expertise in Media and Children’s preferred

Other Characteristics

  • Ability to value and prioritize management; hands-on leader who can build and lead a collaborative team
  • Strong initiative, collaborative skills and the ability to build consensus, overcome obstacles, and get things done
  • Demonstrated experience building successful cross-functional relationships at all levels
  • Strong multi-tasker with excellent organizational skills who can focus on big picture as well as pay attention to detail
  • Affinity for philanthropic work and making a difference for children in need
  • Motivation and commitment to contribute to an organizational culture built upon trust, integrity, inclusion and respect
  • Global mindset, intercultural appreciation and sensitivity
  • Relationship builder and collaborator with the ability to listen and respond to a wide variety of constituencies
  • Self-aware and understands how words and actions impact others
  • Results-driven individual who sets and achieves challenging goals while recognizing and acting on opportunities, perseveres in the face of adversity and translates ideas into action
  • An inspirational and mobilizing change agent with knowledge of developing a globally integrated organization; both relating to culture/people and systems/processes
  • A strong decision-maker who can spot and generate well-formed ideas
  • Strong creative and curious predisposition
  • Excellent storyteller and influencer
  • The finalist will demand of him/her/themselves and of others the highest professional standards and personal and professional integrity

Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity