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Marketing Manager

Marketing and Brand Strategy | New York, NY | Full Time

Job Description

Sesame Workshop is looking for a Marketing Manager. The Marketing Manager is responsible for developing marketing strategies and executing plans to elevate the overall brand of Sesame Workshop and its growing portfolio of programs and properties. In collaboration with the Marketing & Communications, Social Impact, and Media & Education teams, the Marketing Manager will support program, distribution, and partner-related needs, including global marketing campaigns, franchise planning, brand management, and creative development.

Please note: Candidates should be local

Key Responsibilities

  • Provide marketing support for new and existing Sesame Workshop programs and properties
  • Conceptualize and execute marketing campaigns; collaborate closely with business teams, external partners, and media and creative agencies
  • Develop, build, and manage our global brand presence; ensure brand consistency across all programs, communication channels, and partnerships
  • Explore opportunities to elevate Sesame Workshop’s nonprofit mission to help kids grow smarter, stronger, and kinder; drive storytelling efforts to help bring Sesame’s mission to life through consumer, donor, and other audience touchpoints
  • Help develop strategies to integrate cross-divisional marketing efforts
  • Provide strategic counsel and develop a “trusted advisor” relationship with aligned stakeholders
  • Recommend and advise on options and capabilities utilizing marketing and communications best practices and channel knowledge
  • Work hand-in-hand with Brand Creative and Production to oversee the development of branded assets, including project style guides, promotional materials, social media content, and event-related collateral
  • Work closely with social media team to plan and implement social media efforts for project announcements, launches, and global awareness days; keep a pulse on emerging trends in social media content and experiment with new ideas and formats
  • Conceive and develop dynamic storytelling collateral that communicates to external audiences in creative and compelling ways, including presentations, fact sheets, newsletters, videos, infographics, case studies/testimonials and more
  • Spearhead photo/video shoots and development of new videos, including drafting creative briefs, writing scripts, conducting interviews, identifying and securing creative resources, and pre/post-production
  • Partner with business area stakeholders to enhance creative brief quality and identify key messages
  • Ensure that the creative team understands stakeholder requirements and perspective and that the final output aligns as appropriate
  • Collaborate with designers and writers to ensure product delivers on stakeholder promises
  • Review products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensure that consistent image/message is conveyed across the stakeholder’s products
  • Appropriately balance stakeholder desires, business needs, marketing standards, and brand identity
  • Act as a marketing resource for colleagues throughout the organization by offering strategic direction and guidance on IP usage, messaging, and creative
  • Leverage research, reports, and data to support stakeholder business solution strategies
  • Manage and oversee marketing asset library, including presentations, videos, raw video footage, and photography

Qualifications

  • Bachelor’s degree in Marketing or equivalent work experience
  • Minimum of 5 years of marketing experience; expertise in the non-profit space a plus
  • Seasoned media professional, preferably in children’s media
  • Ability to handle multiple tasks simultaneously and prioritize deadlines
  • Demonstrated experience building successful cross-functional relationships at all levels
  • Broad understanding of traditional and emerging channels
  • Knowledge of marketing best practices in the B2C and B2B fields
  • Expertise in applicable applications and tools such as Microsoft Office and project management software. Expert skills in PowerPoint
  • Superior project management and organizational skills

Other

  • Proven track record of developing and managing successful marketing plans
  • Well-rounded strategic marketer who wants a broad scope of ownership
  • Strong creative skills; excellent communicator who can bring together a brand story through a variety of mediums from writing, video, and events
  • Strong multi-tasker with excellent organizational skills who can pay close attention to detail
  • Affinity for philanthropic work and making a difference for children in need
  • Ability to gain deep knowledge in specific channels or vertical markets as required by specific stakeholder’s business unit and larger organization’s industry
  • Ability to partner with stakeholders to write thorough and actionable creative briefs
  • States opinions clearly and can verbally update stakeholders on project status
  • Pragmatic with creative business strategies, always keeping an eye on the objectives of the assignment
  • Listens well and incorporates others’ viewpoints into project management process
  • Resourceful and solution-oriented

About Sesame Workshop

Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.


Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity