Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Internal Application: Licensing Manager

Domestic Licensing Department | New York, NY | Full Time

Job Description

Sesame Workshop is looking for a Licensing Manager, Toys & Hardlines.  The Manager is responsible for the effective management and growth of Toys & Hardlines accounts as well as responsibilities encompassing business and creative management.



Business Management:

  • Manage the day-to-day business of toys and hardlines licensees. 
  • Responsible for analyzing the business, staying apprised of competitive and marketplace trends
  • Conduct gap analysis and drive growth strategy for categories of business
  • Drive new business by identifying new licensing opportunities and prospecting, pitching and negotiating with potential partners
  • Negotiate and draft deal memos for renewals, new deals and modifications and work with the Legal department on contract development, process organization and execution
  • Cross-department collaboration and liaising with Legal, Creative, Marketing, Sponsorship, Social Impact, PR and Finance departments
  • Ideate, develop and present decks, brand materials and pitches to internal and external teams
  • Regularly communicate pertinent information to management and internal team members to keep them apprised of category performance
  • Responsible for overseeing the development and marketing of quality product
  • Coordinate and attend business reviews, line reviews and product development meetings with licensees and creative resources on a regular basis. 
  • Coordinate and gather quarterly forecasts from licensees and assist in analyzing them to help effectively manage the budget.
  • Assists in preparing and presenting decks and pitches at various internal and external meetings, trade shows, advertising, events and line reviews.

Creative Management:

  • Responsible for overseeing the development and marketing of quality product.
  • Process product approval submissions and traffic forms to creative resources and business managers.  Return all materials to licensees.  Includes independent review & decision-making.
  • Coordinate and attend line reviews and product development meetings with creative resources and licensees on a regular basis. 
  • Inventory creative assets currently with licensees and distribute creative assets as applicable and on an ongoing basis.
  • Gather and maintain information for the creation of product development schedules including key milestones in process. 
  • Create and maintain product bibles for all licensees including line lists, product photos and catalogs.
  • Supports Senior Director and Vice President by providing creative management tasks for additional key licensees.


  • B.A/B.S College Degree or equivalent experience
  • Toys / Hardlines and competitive character licensing management experience desired
  • 3 years of work experience preferred
  • Strong background with entertainment brand franchising
  • Understanding of the components of commodity business based on sales and gross margin profitability as well as manufacturing process and development
  • Proven ability to excel in an account management role
  • Excellent writing and communication skills
  • Proficiency in Word, PowerPoint, Outlook, Excel and Internet
  • Jaguar is a plus

Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity