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Coordinator, Marketing

Brand Marketing | New York, NY | Full Time

Job Description
Sesame Workshop is looking for a Coordinator, Marketing. The Coordinator, Marketing, assist in the ongoing operations of Sesame Workshop’s Brand Marketing team. They will support the planning, creating, and execution of awareness-building activities that elevate the overall brand of Sesame Workshop and its growing international programs and productions.

The brand marketing team is responsible for:
  • Building awareness for Sesame Workshop as a mission-driven non-profit organization
  • Elevating, promoting, and supporting Sesame Workshop’s key impact initiatives
  • Supporting and expanding the Sesame Street franchise and new IP
  • Supporting global expansion through distribution, theme parks, products, and experiences
  • Supporting the Workshop’s fundraising strategy
  • Elevating and unifying our Sesame Workshop and Sesame Street brand presence around the world

Responsibilities
  • Help execute marketing campaigns for Sesame Street and new properties
  • The main point of contact for second or third tier marketing priorities such as podcasts and home videos
  • Assist in the creation of pitch, brand, franchise, and new property decks
  • Manage and update the overall Sesame Workshop macro calendar
  • Manage/maintain global resources and files
  • Manage invoicing
  • Submit job starts for brand creative projects and PRF/AFPs for production projects
  • Assist in Marketing led production projects/shoots
  • Maintain and update character bios
  • Oversee celeb and influencer vetting
  • Participate in content and partnership brainstorms
  • Provide general office administrative support including meeting notes, ordering office supplies, team calendar management, and expenses.

Qualifications
  • B.A. or B.S. Degree or equivalent experience
  • 2 years of relevant professional work experience
  • Possess excellent verbal, communication, and organizational skills
  • Strong PowerPoint skills
  • Working knowledge of MS Office (Outlook, Word, Excel)
  • Hybrid work: 2 days in the office


About Sesame Workshop
Sesame Workshop is the nonprofit media and educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help kids everywhere grow smarter, stronger, and kinder. We’re active in more than 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically-funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.



Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity