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Coordinator, Audience Development

Marketing and Brand Strategy | New York, NY | Full Time

Job Description

 

Sesame Workshop is looking to hire a Coordinator, Audience Development.  The coordinator will support all day-to-day social media operations. This position will assist with managing the content calendar for multiple social media channels on multiple platforms, copywriting for social media posts, real-time responses, and weekly analytical reports. This role will require high attention to detail, a strong sense of urgency, and excellent copywriting skills.   

 

RESPONSIBILITIES 

Social Media

  • Assist with the day-to-day management of channel calendars and scheduling
  • Create and draft social media posts and ensure proper approvals from internal teams, coordinating ISI, advocacy, and publishing content across channels 
  • Schedule posts natively in platforms, via Hootsuite, or via other tools as directed
  • Assist with monthly, quarterly, and annual social media tracking and analytic reports using Facebook Insights, Twitter Insights, Iconosquare, Hootsuite, Tableau, and more.
  • Manage Social media Partner Guide creation and distribution
  • Manage creative requests for social media content
  • Participate in content brainstorms and strategy conversations
  • Supporting social content curation from the archives
  • Assist with ongoing and crisis-related social media monitoring
  • Ensure archival and new content is regularly uploaded to LetterA/NetX, to expand content offerings for local offices

Web/Digital

  • Support Web Strategy, SEO, SEM work and projects as directed

 

Administration

  • Take meetings notes as requested by the VP
  • Coordinate team meetings
  • Manage VP’s expense reports and calendar
  • Other admin support, as requested


QUALIFCATIONS: 

  • Bachelor’s degree, preferably in Marketing, Communications, or Public Relations or similar experience
  • Minimum of one year of professional-level experience in a social media role  
  • A deep understanding of social media platforms including Facebook, Twitter, Instagram, Snapchat, TikTok and more.
  • Experience working social media analytical tools including Facebook Insights and Twitter Insights
  • Experience with Hootsuite or other social management platforms
  • Strong copywriting skills and high attention to detail
  • Spanish or other languages a plus


OTHER:

  • Able to demonstrate exceptional judgment, discretion and professional courtesy
  • Strong sense of urgency
  • Well-organized and self-motivated
  • Strong computer skills including MS Office (Word, Excel, PowerPoint & Outlook)


Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity