Your browser cookies must be enabled in order to apply for this job. Please contact if you need further instruction on how to do that.

Coordinator, Audience Development

Marketing and Brand Strategy | New York, NY | Full Time

Job Description


Sesame Workshop is looking to hire a Coordinator, Audience Development.  The coordinator will support all day-to-day social media operations. This position will assist with managing the content calendar for multiple social media channels on multiple platforms, copywriting for social media posts, real-time responses, and weekly analytical reports. This role will require high attention to detail, a strong sense of urgency, and excellent copywriting skills.   



Social Media

  • Assist with the day-to-day management of channel calendars and scheduling
  • Create and draft social media posts and ensure proper approvals from internal teams, coordinating ISI, advocacy, and publishing content across channels 
  • Schedule posts natively in platforms, via Hootsuite, or via other tools as directed
  • Assist with monthly, quarterly, and annual social media tracking and analytic reports using Facebook Insights, Twitter Insights, Iconosquare, Hootsuite, Tableau, and more.
  • Manage Social media Partner Guide creation and distribution
  • Manage creative requests for social media content
  • Participate in content brainstorms and strategy conversations
  • Supporting social content curation from the archives
  • Assist with ongoing and crisis-related social media monitoring
  • Ensure archival and new content is regularly uploaded to LetterA/NetX, to expand content offerings for local offices


  • Support Web Strategy, SEO, SEM work and projects as directed



  • Take meetings notes as requested by the VP
  • Coordinate team meetings
  • Manage VP’s expense reports and calendar
  • Other admin support, as requested


  • Bachelor’s degree, preferably in Marketing, Communications, or Public Relations or similar experience
  • Minimum of one year of professional-level experience in a social media role  
  • A deep understanding of social media platforms including Facebook, Twitter, Instagram, Snapchat, TikTok and more.
  • Experience working social media analytical tools including Facebook Insights and Twitter Insights
  • Experience with Hootsuite or other social management platforms
  • Strong copywriting skills and high attention to detail
  • Spanish or other languages a plus


  • Able to demonstrate exceptional judgment, discretion and professional courtesy
  • Strong sense of urgency
  • Well-organized and self-motivated
  • Strong computer skills including MS Office (Word, Excel, PowerPoint & Outlook)

Equal Opportunity Employer/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity