Senior Coordinator, Social Media

About Sesame Workshop:

Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.

Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X. 

Position Summary:

The Senior Coordinator, Social Media is a key member of the Audience Development team in Marketing & Communications and reports to the Senior Director, Social Media.

This position is based at our headquarters office in New York (Manhattan) with a hybrid work environment to include a minimum of two designated in-office days, determined by the functional nature of the role and department.

Purpose:

Reporting into the Senior Director of Social Media within the Audience Development department, the Senior Coordinator, Social Media will support all day-to-day social media operations. This person will assist with calendar management, social media post development, scheduling Sesame Workshop’s cross-platform portfolio, and provide cross-department social media support. This role will require high attention to detail, a strong sense of urgency, and excellent copywriting skills. The ideal candidate is a creative individual with a passion for social media, pop culture and current media trends, children’s entertainment, and Sesame Workshop’s mission to help children everywhere grow smarter, stronger, and kinder.

Engagement:

• Work closely with the Senior Social Media Manager on curating brand editorial calendars and assist with the day-to-day management
• Provide social media support to internal business units, such as Publishing and Themed Entertainment, and manage incoming requests from submission through execution
• Contribute to content brainstorms and participate in strategy conversations
• Works with other members of Marketing & Communications as well as Programs, Global Production, and Revenue

Delivery:

• Create editorial calendars for select Sesame Street characters in accordance with platform, creative and programming strategies and under the guidance of the Senior Director of Social Media
• Draft social media posts and ensure proper approvals from internal teams
• Schedule posts across multiple platform and channels as outlined in social media calendars
• Manage social media Partner Guide creation and distribution
• Oversee library content and trend pack integration
• Own community management across all social platforms (Instagram, Facebook, Twitter, and others as directed), including real-time events (e.g. live broadcasts), responding to comments and actively engaging with followers and influencer posts
• Assist with social media monitoring, tracking and analytics as needed

Minimum Qualifications Required:

• Active and engaged participant in social media
• In-depth knowledge of social media platforms and their users (Facebook, Twitter, Instagram, YouTube, etc.)
• Superb verbal, written and presentation skills to communicate effectively, and on-brand, with consumers, in-house stakeholders and outside vendors
• Savvy and knowledgeable about current social media trends and innovations
• Solid understanding of digital content, communication and marketing principles
• Photo/Video editing experience/basic design capabilities for social media a plus
• Highly creative, strategic thinker with ability to develop fresh, executable ideas that support internal initiatives
• Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
• Complete familiarity with MS Office Suite
• Four-year degree in marketing, journalism or communication, or similar
• An independent work ethic and drive and know when to escalate to higher-ups
• Strong organizational and communication skills, both oral and written
• Excellent interpersonal skills

Other Preferred Qualifications:

• Bachelor's degree

Equal Opportunity Employment (EOE) Statement: Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability.

PSEA Statement: Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them.

Pay Transparency Policy Statement: As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S. Department of Labor.