Manager, Marketing Analytics

About Sesame Workshop:

Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.

Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X. 

Position Summary:

The Manager, Marketing Analytics is a vital member of Sesame Workshop's Audience Development team in the Marketing and Communications department, reporting to the Director of Audience Development Strategy.

They will leverage data from owned and paid media platforms—including social media channels, email marketing platforms, Google Analytics, Salesforce, and our proprietary data lake—and use them to build reports and surface actionable insights for digital channels, brand campaigns, content development, and more.

The ideal candidate is an insatiably curious individual, one with an innate desire to investigate the “why” behind a campaign’s performance and the ability to communicate their findings clearly and concisely. They are also a strong team player who can work closely with stakeholders across various projects and channels, providing data-backed guidance and insights to support each team’s objectives.

This position is based at our headquarters office in New York (Manhattan) with a hybrid work environment to include a minimum of two designated in-office days, determined by the functional nature of the role and department.

Purpose:

• Serve as the analytics lead for all Marketing and Communications projects, in partnership with the social media, email, web, brand marketing, and communications teams.
• Compile and present complex data and insights through clearly written narratives, intuitive visualizations, and succinct voiceover.
• Analyze and assess digital content and user interfaces for learnings that will help drive future strategy and creative development.
• Find emerging patterns within large data sets to discover trends and advise teammates on future directions for marketing messages.
• Compare platform demographics data against target segments to ensure we’re reaching our desired audiences in the right way.

Engagement:

• Partner with channel leads to understand each platform’s unique goals and objectives, and make observations and recommendations to refine their strategy.
• Support Licensing and Partnerships teams with data and recaps for key clients and partners.
• Collaborate with the Consumer Insights team to maintain an up-to-date understanding of our target audiences and their interests, behaviors, and priorities.

• Build and present after-action reports for campaigns, partnerships, and activations, along with monthly and bi-annual reports for social, web, and email channels.
• Develop and maintain Tableau dashboards to track and organize the data consolidated in our proprietary data lake.
• Manage and monitor social listening tools to track the health of Sesame Workshop’s brand, compare it against competitors, and analyze the social chatter of audience segments to uncover patterns in consumer language, interests, or behavior.
• Write Boolean queries that successfully retrieve conversation data needed to test hypotheses, filtering out irrelevant signals and identify clean, relevant data sets.

Minimum Qualifications Required:

• Bachelor’s degree, preferably in Marketing, Communications, or Public Relations or similar experience
• Minimum 3-5 years of professional-level experience in an analytics role in a B2C environment
• Experience working with Salesforce Marketing Cloud, Google Analytics, and native social analytics tools such as Facebook Insights
• Strong proficiency with data visualization tools such as Tableau and Looker and social listening tools such as Talkwalker
• Advanced Excel and Powerpoint skills
• Familiarity with languages such as Python, R, and SQL preferred
• Able to demonstrate exceptional judgment, discretion and professional courtesy
• Strong sense of urgency
• Well-organized, self-motivated and positive attitude 

Equal Opportunity Employment (EOE) Statement: Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability.

PSEA Statement: Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them.

Pay Transparency Policy Statement: As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S. Department of Labor.