Manager, Consumer Insights & Business Intelligence

About Sesame Workshop:

Sesame Workshop is the global impact nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 150 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder.

Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X. 

Position Summary:

The Manager, Consumer Insights & Business Intelligence will support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. The Manager will play a key role in developing and implementing Sesame Workshop’s multiplatform measurement strategy. In addition, this role will take technical ownership over how organizational data is visualized, delivered, and maintained via interactive dashboards (primarily in Tableau). This role is ideal for someone who is curious about audiences, passionate about kids’ media, and eager to grow as a researcher and storyteller.

Primary Responsibilities:

Multiplatform Measurement

• Contribute to the development of a comprehensive measurement strategy across Sesame Workshop brands and content
• Manage and analyze linear, streaming, and multiplatform data to develop a holistic view of the kids’ media landscape
• Stay up to date on industry measurement methodologies and suggest areas for the team to innovate
• Manage relationships with research vendors to ensure timely and accurate delivery of data

Business Intelligence & Visualization

• Analyze data and compile insights into presentations, reports, and dashboards
• Collaborate with the Data Science and Engineering team to ensure consistent data definitions and troubleshoot issues with data quality or delivery
• Translate research findings into clear, actionable insights that support business decisions, and communicate these insights to internal clients, both in writing and in person
• Build, maintain, and optimize Tableau dashboards for monitoring key metrics around engagement, viewership and philanthropic development. Ensure that existing dashboards are accessible, accurate, and updated with relevant metrics

Cross-Functional Collaboration

• Partner with Creative, Marketing, Education, Revenue, and Strategy teams to identify research needs
• Respond to ad hoc requests from internal stakeholders, drawing on available data resources to deliver timely insights
• Participate in team meetings, planning sessions, or creative brainstorms to represent audience needs and behaviors
• Help document and share research learnings across the organization

Learning & Innovation

• Stay curious about digital trends and tools that impact how people learn and engage with media
• Learn to use new research platforms and methods, including AI-enabled tools or analytics dashboards
• Contribute ideas to improve how the team captures and shares insights across the organization

Engagement

• Build strong relationships with teammates and stakeholders across digital, marketing, and content teams.
• Participate actively in team workshops, brainstorming, and cross-functional discussions.
• Take initiative to ask questions, offer ideas, and deepen your understanding of research and digital strategy.

Minimum Qualifications:

Education & Experience

• Bachelor’s degree in a related field
• 3+ years of experience in audience measurement, business intelligence, consumer insights or data analysis

Technical & Analytical Skills

• Proficiency with Tableau (calculated fields, parameters, filters, UX best practices, performance tuning)
• Experience with SQL for querying and preparing data for visualization
• Experience with audience measurement tools such as YouTube Analytics, Tubular, Nielsen, etc.
• Comfort with Excel and PowerPoint
• Ability to synthesize information and communicate it clearly
• Understanding of the children’s media landscape including key brands, current trends and challenges is a plus

Soft Skills & Mindset

• Strong written and verbal communication skills
• Curious, organized and detail-oriented
• Committed to collaboration, empathy and inclusivity
• Eager to learn, problem-solve and troubleshoot
• Collaborative and open to feedback
• Passion for media, data and understanding people
• Strategic thinker who goes beyond surface-level analysis
• Comfortable working on multiple projects at a time

Equal Opportunity Employment (EOE) Statement:

Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability.

PSEA Statement:

Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them.

Pay Transparency Policy Statement:

As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S. Department of Labor.