Brand Marketing, Manager

About Sesame Workshop

Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.

Job Summary

The Brand Marketing, Manager, is a responsible for executing plans and developing content to elevate Sesame Street’s reach, relevance and revenue. They will support program, distribution, and partner-related needs, including marketing campaign and asset development, franchise planning, media integrations and overall brand management. They will also actively support marketing production needs, pre through post-production. The Brand Marketing Manager is a member of the Brand Marketing team and reports into the Senior Director, Brand Marketing.

Responsibilities

The Brand Marketing Manager is a responsible for executing plans and developing content to elevate Sesame Street’s reach, relevance and revenue. They will support program, distribution, and partner-related needs, including marketing campaign and asset development, franchise planning, media integrations and overall brand management. They will also actively support marketing production needs, pre through post-production.

Required Qualifications

• Support Media Integrations (collaborative productions for key moments in sports, pop culture, music etc.) – including budgeting, scheduling, coordinating travel and talent logistics, and script reviews
• Manage launch campaign materials for base brand Sesame Street, specials, and spin-offs for multiple distribution partners such as Netflix and PBS Kids
  • Work closely with Production and Brand Creative to develop branding and creative assets such as title treatments and key art.
  • Manage roll out calendar for owned, earned, paid and partner marketing campaign/launches
• Support review of licensed product and marketing materials
• Manage on-going franchise calendar
• Support creation of trade show materials, sales collateral and presentations and marketing sizzles
• Manage and oversee marketing asset library, including presentations, videos, raw video footage, and phot
• Support creative concept development for marketing and social campaigns, including celebrity driven scripts, integrations and parody content.
• Leverage research and data to support marketing strategies that will engage kids and families

Preferred Qualifications

• Bachelor’s degree or equivalent work experience
• Minimum of 5 years of marketing experience; expertise in production and/or media a plus
• Ability to handle multiple tasks simultaneously and prioritize deadlines
• Excellent verbal, communication, and organizational skills
  
• Expertise in applicable applications and tools such as Microsoft Office and project management software. Expert skills in PowerPoint

Sesame Workshop Hybrid Work Policy

This position is based at our headquarters office in New York (Manhattan) at 1900 Broadway, New York, NY, and follows a hybrid work model. In-office requirements vary by role and employee group, and currently range from two to five designated in-office days per week.

Pay Transparency Policy Statement

As a federal contractor, Sesame Workshop follows Pay Transparency and non-discrimination provisions as guided by the U.S. Department of Lab

Equal Opportunity Employment (EOE) Statement

Sesame Workshop is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, predisposing genetic characteristics, pregnancy-related condition, familial status, domestic violence victim status, or protected veteran status and will not be discriminated against on the basis of disability.

PSEA Statement

Sesame Workshop is an equal-opportunity employer. All employment decisions are based on the business needs, job requirements & suitability of the candidate. Sesame Workshop strictly follows the Child Safeguarding Policy, and the Anti-Trafficking in Persons Policy. These have been developed to ensure the maximum protection of program participants from exploitation and to clarify the responsibilities of Sesame Workshop staff, consultants, visitors to the program and partner organization, and the standards of behavior expected from them.