Who Are We?

With an “A” health rating and solid year-over-year growth, San Francisco Federal Credit Union’s (SFFedCU) membership is now over 43,000 with assets surpassing $1.3 billion and branches located in San Francisco and San Mateo County. Continuing along it highly successful growth trajectory, SFFedCU is seeking a Relationship Advisor for our Golden Gate Branch in San Francisco.

The Relationship Advisor (RA) serves as a strategic relationship leader and trusted virtual advisor, engaging members through digital and remote channels to help them achieve their financial goals with confidence and clarity. This senior-level role is designed for a digitally fluent, growth-oriented professional who excels in proactive relationship development, consultative sales, and delivering exceptional member experiences across virtual platforms.

As a key driver of the Credit Union’s transformation into a Virtual Banking model, the RA plays a pivotal role in bridging digital service and sales. This individual partners cross-functionally with Business Development, Marketing, and Product teams to optimize lead conversion, deepen member relationships, and drive adoption of digital financial solutions. With a strong focus on member-centricity, innovation, and performance, the RA leads initiatives that enhance engagement, increase wallet share, and contribute to long-term member loyalty.

This position demands a high level of autonomy, strategic thinking, and influence, serving as both a relationship expert and a digital ambassador for the Credit Union’s evolving service model.

Essential Functions and Responsibilities:

· Lead proactive member engagement through strategic outreach across digital channels (phone, video, email, chat), cultivating high-value relationships and identifying opportunities for financial growth.

· Deliver personalized financial consultations that uncover complex member needs and present tailored, multi-product solutions aligned with life goals and financial wellness.

· Drive performance excellence by consistently exceeding sales targets in lending, deposits, and cross-sell metrics, while mentoring peers on best practices and consultative techniques.

· Own and manage a dynamic sales pipeline within CRM, leveraging data insights to track conversion rates, identify trends, and refine outreach strategies for maximum impact.

· Re-engage dormant relationships through targeted outreach campaigns, revitalizing member interest in underutilized products and services.

· Champion SFFedCU’s digital transformation, promoting adoption of online and mobile banking tools and enhancing member confidence in virtual financial services.

· Act as a strategic advisor, conducting holistic financial reviews and positioning SFFedCU’s products as solutions to long-term financial goals.

· Deliver a high-touch, omnichannel experience, ensuring consistency, empathy, and professionalism across all digital interactions.

· Design creative financial solutions that deepen member loyalty, increase wallet share, and support retention initiatives.

· Resolve complex member issues with urgency and ownership, modeling service excellence and reinforcing trust in the Credit Union’s virtual service model.

· Support digital onboarding and product fulfillment, including account openings, loan applications, and service setup, while ensuring a seamless member journey.

· Leverage performance analytics to identify engagement gaps, refine sales tactics, and contribute to continuous improvement of digital service delivery.

· Act as a senior liaison across Digital Sales, Business Development, Lending, Marketing, and Product teams to drive lead conversion, campaign execution, product positioning, and member engagement.

· Mentor junior team members, sharing expertise in digital relationship management and contributing to a culture of growth, innovation, and member-centricity.

· Contribute to strategic initiatives that advance SFFedCU’s Virtual Banking model, including process optimization, technology adoption, and member experience enhancements.

· Perform other leadership duties as assigned, supporting departmental goals and organizational priorities.

Who Are You?

· Preferred qualifications include Series 7 License and/or NMLS ID.

· Bachelor’s degree in Business, Finance, Marketing, or related field required; advanced degree or professional certifications (e.g., CFS, CRCM, CFMP) preferred.

· Minimum 5–7 years of progressive experience in banking, financial services, or digital sales, with a proven track record in relationship management and consultative selling.

· Demonstrated success in strategic lead generation, pipeline management, and multi-product cross-selling across digital channels.

· Proven experience in a senior-level role such as Senior Relationship Manager, Digital Banking Consultant, or Virtual Financial Advisor.

· Deep expertise in consumer lending, deposit products, and digital banking platforms, with the ability to translate complex financial solutions into member-friendly guidance.

· Advanced proficiency in CRM systems, data analytics tools, and digital engagement platforms; strong command of Microsoft Office Suite and virtual collaboration tools.

· Exceptional communication, presentation, and negotiation skills, with the ability to influence outcomes and build trust across diverse member segments.

· Strong analytical mindset with experience using performance data to drive decisions, optimize engagement strategies, and improve conversion rates.

· Highly self-motivated, goal-oriented, and adaptable to fast-paced, evolving digital environments.

· Demonstrated leadership in mentoring peers, contributing to team development, and supporting organizational transformation initiatives.

Competency

· Strategic Sales Leadership: Drives growth through data-informed outreach, consultative selling, and high-performance pipeline management.

· Strong knowledge of financial products including investments, lending, and insurance.

· Member Advocacy: Builds deep trust by understanding member goals and delivering personalized, value-driven financial solutions.

· Digital Expertise: Champions digital tools and platforms to enhance member experience and streamline service delivery.

· Familiarity with regulatory requirements and compliance standards

· Cross-Functional Collaboration: Partners effectively across departments to align campaigns, share insights, and deliver cohesive member journeys.

· Analytical Acumen: Interprets data trends and member behavior to refine strategies and improve outcomes.

· Change Agent: Leads through transformation, embracing innovation and driving adoption of new technologies and processes.

· Mentorship & Influence: Supports team development through coaching, knowledge sharing, and modeling best practices.

Why You’ll Love It Here

You’ll work alongside a passionate team in a mission-driven organization, get exposure to executive decision-making, and grow your skills across a broad range of functions. No two days will be the same—and that’s exactly how you like it.

The compensation package includes an excellent benefits program including health insurance plans, generous PTO, 401(k) Plan, profit sharing, competitive base, bi-annual bonuses, as well as tuition reimbursement.

SFFedCU is an Equal Employment Opportunity Employer. In accordance with federal and state laws, SFFedCU does not discriminate in employment because of race, color, religion, sex, national origin, age, physical and mental disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition (associated with cancer, a history cancer or genetic characteristics), veteran or military status, sexual orientation, gender, gender identity or gender expression, HIV/AIDS status, genetic information or any other characteristic protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.