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Director of Marketing

Marketing | Hybrid in Washington, DC | Full Time | From $156,000.00 to $200,000.00 per year

Job Description

About Us

At Saildrone, we sustainably explore, map, and monitor the oceans to understand, preserve, and protect our world. Saildrone provides real-time access to critical data from any ocean on earth, 24/7/365, and uses proprietary software applications to transform that data into actionable insights and intelligence. Saildrone’s fleet of uncrewed surface vehicles (USVs), powered by renewable wind and solar power, have a minimal carbon footprint and operate 24/7/365, without the need for a crewed support vehicle. We work with governments, civil agencies, foundations, universities, and private companies around the globe to drive better information about our oceans and seas—from sailing drones into the eye of a Category 4 hurricane to obtain new scientific storm data, mapping the ocean floor, collecting new CO2 data in hard-to-reach areas, counting biomass to establish fishing quotas, or detecting and stopping illegal fishing and drug trafficking. As a result of our work, we have been included on Fast Company’s annual list of the “World’s Most Innovative Companies for 2022” and earned the 2022 Ocean Awards’ Innovation Award, presented by the Blue Marine Foundation. Saildrone’s hurricane mission was included as one of the New York Times "Top 21 Things that happened (for the first time) in 2021", and Popular Science's "100 Greatest Innovations of 2021".

We are based in Alameda, CA, with offices in Washington DC, St. Petersburg, FL, and Fall River, MA, and operate our missions worldwide. We are backed by top-tier investors in the frontier-tech and sustainability sectors, including Social Capital, Capricorn, Lux Capital, BOND Capital, and Emerson Collective. 

This is an exciting opportunity with a fast-growing team at the cutting-edge intersection of big data services and autonomous hardware. You will be an integral part of a high-performing multi-disciplinary delivering high impact for humanity and future generations.

 

The Role

Reporting to the VP of Sales, the Director of Marketing will assume responsibility for Marketing strategy with forward-looking business goals while scaling our story-telling and tactical execution globally. This role encompasses leadership of all strategic and operational Marketing functions, including strategic planning story-telling and multi-stakeholder messaging. You will lead content development and channel management while stewarding the development of our corporate brand, and our press coverage. You will take the tactical execution of our global events and conferences to the next level, work to support sales campaigns and generally help Saildrone achieve maximum impact in support of our planetary mission.

The Director of Marketing will be a seasoned leader and she/he will need to continually assess the company’s ability to meet its marketing potential with the existing talent pool, and where needed grow an A+ team capable of executing at the next level of company growth.

The Director of Marketing candidate will be a strong action-oriented leader who has the credibility to partner with the leadership team while building the necessary team, tools and assets to enhance marketing performance. The right leader will be able to build an in-house team as we scale, but importantly will be a “hands on” leader who can roll up their sleeves and teach by showing and doing rather than just telling the team what to get done.

The right candidate will be an executive with strong ability to collaborate, think strategically, build systems and teams, and have unquestioned integrity, experience and presence to effectively communicate the Saildrone mission and solution specific details to various different and sometimes highly technical audiences. They will have the ability to work confidently and comfortably in a management team of high achievers and be accustomed to a fast-paced, yet thoughtful and inclusive, culture and leadership style.

Key Responsibilities


The Director of Marketing will be based at our company’s Washington DC office and include up to 20% travel. Integral to the success of the position will be close collaboration across teams, from our Sales/BD team, to our Product and Engineering teams, and our business operations teams (e.g., Finance and Legal).

Responsibilities will include but not be limited to:

Strategic marketing

  • Own storytelling for key global Saildrone audiences (eg. science/impact customers, private enterprise, defense and civil government agencies, investors, and the general public)
  • Work with Sales to define high level performance goals (awareness, lead generation, customer acquisition) and provide data-driven analysis of results
  • Work with Product to translate engineering roadmaps into customer facing materials (eg solutions web pages, capabilities statements, spec sheets, vertical marketing campaigns)
  • Work with Operations to translate operational achievements and assets into customer facing materials (eg media releases, mission blog posts, case studies, past performance sections for proposals) 

Press relations

  • Respond to inbound press inquiries
  • Outbound media coverage strategy/pitching of stories
  • Press relationship building

Content management

  • Media asset creation (field photography and videography, data visualization)
  • Media asset curation (digital asset management platform management)
  • Content creation (copywriting, blog posts, videos, social media posts)

Channel management

  • Own and manage the main Saildrone website and associated SEO
  • Social media (twitter, instagram, linkedin, youtube, facebook, etc)
  • Partner channels (eg customer blogs)
  • Monitor channel audience/ traffic / conversion performance / effectiveness
  • Work cross-functionally with partners and their key stakeholders to build Industry Marketing, Leads, Sales Enablement, Geo/ regional/ global content

Digital Strategy

  • Identify stakeholders in the buying cycle and build digital profiles to understand thier digital footprints.
  • Develop strategies to reach highly targeted audiences and their networks to ensure top of mind awareness for Saildrone capabilities.

Event management

  • Manage calendar of external events and conferences, strategic priorities and budget
  • Secure speaking engagements in high visibility locations
  • Manage resource planning (speakers, collaterals, logistics for 12+ events per year)

Sales campaigns

  • Create global sales campaigns by vertical market 
  • Create Enterprise and Industry targeted programs and solution packages
  • Create Marketing and Sales Qualified Lead (MQL and SQL) demand generation and tracking mechanisms
  • Creating and managing the go-to-market (GTM) content to support and scale these programs and packages out to sellers
  • Create and maintain a consistent GTM bill of materials (BOM) / solutions library
  • Ensure content maximizes the sellers’ productivity and ability to self-serve in preparing for initial customer discussions
  • Create mechanisms to empower sales to build scalable high-quality presentations
  • Manage content localization requirements into strategic global geographies
  • Use data to regularly report on the effectiveness of content initiatives and iterate based upon learnings
  • Build Account-Based Marketing programs for select top accounts

Brand management

  • Own the brand values and their embodiments
  • Ensure brand guidelines defined and shared
  • Ensure templates for each medium readily available (word, ppt, google docs, keynote, etc)
  • Manage sourcing of branded stationery and give-aways
  • Leverage partnerships to reinforce brand by association with our partners/customers

Team leadership

  • Attract and motivate an A+ team (full-time employees, contractors, partners)
  • Work closely with existing Saildrone teams (executive, sales, product, operations, legal)
  • Help drive Saildrone culture with passion

Skills & Qualifications

  • A degree in marketing, communications or related field. 
  • Demonstrated track record with a minimum of 10 years of experience
  • Ability to work as a Business Partner with the CEO and the Executive team.
  • An outstanding communicator who possesses excellent verbal and written skills as well as the ability to present views in a clear and compelling manner to a wide variety of audiences.
  • A strategic thinker, you must be able to contribute to the current agenda and help drive new initiatives, while being able to manage operational issues through your team.
  • Must be a bright individual who clearly combines analytical reasoning, creativity, conceptual ability, empathy and solid judgment.
  • A quick study, who can handle complex matters with multiple initiatives going on simultaneously.
  • Unquestionable ethical standards.
  • A natural leader, with a strong presence who has an open and direct communication style who is adaptable, flexible and adjusts to varied personalities and audiences effectively.

Location: 

This position is based in Washington, D.C.  Saildrone’s DC office is conveniently located at Metro Center in downtown Washington, D.C., between the White House and Capitol Hill.  Only candidates with proper permits to work in the United States and a willingness to report to the office in-person will be considered.  

Benefits:

  • Medical, dental and vision plans for you and your dependents.
  • Short and relaxing ferry ride from the Ferry Building for SF residents
  • Enhanced Parental Leave Programs
  • Competitive benefits including excellent medical, life insurance, 401k plan

 

Catch up on the latest news about us:

An Unprecedented View Inside a Hurricane – EOS (May 6, 2022)

Meet the sailing robots trying to solve climate change – The Hill (Mar. 18, 2022)

Us-led-drone-fleet-starting-come-together-middle-east (Oct.13, 2022)

They Sailed Into a Hurricane, Now these Unmanned Saildrones are Seeking Data on Our Carbon Uptake – CNN (Dec. 9, 2021)

Saildrone Catches a $100M C Breeze to Build More Robo-boats – TechCrunch (Oct. 18, 2021)

With A Sight, Sound And Radar Picture, Saildrone Could Build An AI Database Of Everything In The Ocean – Forbes (Aug. 16, 2021)

Changing Arctic Environment Could Also Change Technologies Needed to Protect It, Experts Say – SeaPower Magazine (Aug. 2, 2021)

Autonomous Research Vehicle Completes Ocean Crossing from San Francisco to Hawaii – Hydro International (July 13, 2021)

Saildrone Featured Videos Playlist

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Individuals who require employer sponsorship to remain employed in the United States now or in the future will not be considered for hire for certain positions.


In accordance with Saildrone’s mandatory employee COVID-19 vaccination policy, please be advised that all employees are required to be vaccinated and boosted to safeguard the health of our employees and their families, our customers and visitors and the community at large.

 

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Saildrone are considered property of Saildrone and are not subject to payment of agency fees.

 

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