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Tractor Sales Manager

RK Tractors and Power Equipment | Huntsville, AL | Full Time

Job Description

Job Title: Power Equipment Sales Manager                

Reports To: Store Manager           

Job Location: Store        

FLSA Status: Exempt                


The Power Equipment Sales Manager is responsible for all sales operational functions at the assigned Rural King retail store location. Applicable product classes include, but are not limited to; tractors, tractor attachments & implements, mowers, log splitters, transport trailers, ATVs/UTVs, and all related accessories and parts. Applicants must be able demonstrate extensive knowledge of power equipment, have a strong interest in the role, and understand competitive product offerings. Assisting customers through all aspects of the retail financing process is also required. A focus on meeting and exceeding sales forecasts is integral to the role.  


  • Lead a dedicated power equipment sales team that includes power equipment sales specialists 
  • Assist customers with matching power equipment products to their specific applications and needs
  • Assist customers throughout the retail financing process
  • Conduct pre-delivery-inspection (PDI) processes with customers before product handoff 
  • Ensure that equipment displays and signage are set up and maintained to optimize sales 
  • Work with the associated product buyers to represent the RK store location in all matters related to local power equipment product management 
  • Ensure the safe use of equipment & tools
  • Assist with receiving, movement and display of power equipment products 
  • Coordinate the delivery of equipment products to customers as needed 
  • Maintain the power equipment sales team work schedule to optimize coverage, and do so within payroll expense budgets as established by the store manager         
  • Use general office equipment such as telephone, copy machine, fax machine, calculator, computer        
  • May be required to perform other duties       



  • Expert knowledge and operational experience with power equipment 
  • Retail sales experience with a range of applicable power equipment products 
  • Strong background with using smart phones and apps, tablet and desktop computers and applications
  • Ability to work independently without supervision.       
  • Ability to access and use the in-store computer, scanning system, and wireless handheld unit
  • Ability to participate in our online applicant and new hire onboarding process remotely
  • Ability to complete computer-based training


  • Will manage the Power Equipment Specialist team 


  • Power equipment product operation to include customer demonstrations  


  • Ability to lift, push, and/or pull a minimum of 30 pounds repetitively 
  • Good visual acuity and ability to communicate well with customers 
  • Close vision for computer work
  • Repetitive wrist movements on keyboard
  • Ability to stand and/or walk for long periods of time
  • Ability to walk up and down stairs multiple times per day
  • Ability to verbally communicate effectively and professionally with all audiences (in-person or via handheld transceiver)


Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.