Email Marketing Manager

Job Description:

The Email Marketing Manager role at RPM Advertising is a client facing position that involves project managing approximately 20 – 40 e-blasts per month for casino clients that advertise variable offers weekly to their loyalty database. This is a full-time position that works remotely, works 9a – 5p CST hours, and reports to RPM’s Vice President, Account Director. Responsibilities include, but are not limited to:

· Organizing and sorting spreadsheets in Microsoft Excel that contain player loyalty data and variable offers.

· Overseeing the creative development of weekly email blasts by working closely with RPM’s Web Development Team. Includes working closely with RPM’s Creative Team to ensure correct creative messaging, imagery and offers are included in each email blast.

· Managing email lists and uploading to MailChimp to maintain an email blast deployment schedule

· Attending weekly client project status calls and scheduling additional meetings with client and Account Team as necessary.

· Working with RPM’s Advertising Operations Team to track, measure and report on results of each email blast campaign (i.e. open rate, clicks, redemptions, etc.).

· Provides insights and recommendations to optimize future email blast campaigns and regularly shares results with the Casino Client Marketing Department.

Qualifications and Skills:

· Bachelor's degree in computer science, information systems, or closely related field is required.

· Advanced Microsoft Office skills, including Excel, Word, PowerPoint, Outlook, and Teams; proficient in other role-related tools, software, technologies, and applications such as Mailchimp.

• A minimum of 2 years of work experience in complex data analysis for targeted marketing campaigns.

· Experience working in a team environment with ability to work independently and as a team player.

• Possess strong analytical and problem-solving skills.
• Commitment to continuously improving processes and systems to efficiently accomplish tasks and goals.
• Experience working with or for a Casino and/or Advertising Agency is a plus but not required.

Knowledge & Abilities:

• Advances Industry Knowledge: Deep knowledge and understanding of marketing campaign drivers, concepts, trends, and best practices; a clear understanding of business processes, and KPIs.
• Analytical Prowess: Strong analytical and problem-solving abilities to interpret complex data and make informed decisions.
• Communication Skills: Excellent verbal and written communication skills for interacting with stakeholders at all levels.
• Cross-Functional Collaboration: Ability to work effectively in a dynamic team environment, adapting easily to change and providing support as needed.
• Project Management: Experience in managing complex projects from inception to completion.
• Tactical Planning: Expertise in developing and implementing long-term plans that align with organizational goals.
• Excellent presentation, critical thinking, innovative reasoning, organizational, time management, project management, and adaptability skills to effectively manage changing priorities with a high level of quality.
• This position requires the use and exercise of independent judgement.
• Excellent attention to detail and quality.
• Outstanding people skills.
• A proven passion for advertising.