Marketing Coordinator

About Roanoke College

Roanoke College is a place where every student who works hard has the opportunity to succeed. We champion potential, providing essential learning and leadership through innovative academic programs and transformative educational experiences, giving students the mettle, mindset, and empathy to pursue lives of purpose, build meaningful careers, and meet society’s most pressing needs. Located in scenic Salem, Virginia, Roanoke College is an intimate, welcoming community that has served the local region and beyond for nearly 200 years. Now, we’re building on momentum and offering a Roanoke experience for today’s students and a legacy that belongs to every Maroon. Learn about the College's new strategic plan, Imagine Roanoke: A Strategic Plan for Roanoke College and the 21st Century Learner.

Roanoke College is a nationally ranked residential liberal arts college affiliated with the Lutheran Church (ELCA), located in the beautiful Roanoke Valley of Virginia. A Phi Beta Kappa institution, Roanoke College is an equal opportunity employer and actively seeks diversity among its faculty, staff, and students; women and members of under-represented groups are especially encouraged to apply.

The Position

Roanoke College is seeking a creative organized marketing professional to serve as a key liaison between the Marketing & Communications and Advancement teams, ensuring the successful execution of campaigns and projects that advance the mission of Roanoke College. This position is responsible for creating and curating content, managing and maintaining a comprehensive project calendar, coordinating cross-departmental workflows, and providing performance reporting on marketing campaigns. The ideal candidate is a detail-oriented, organized, deadline-driven and collaborative professional with strong communication skills and a passion for higher education.

Key Responsibilities:

Project Management and Coordination

• Develop and manage a centralized project calendar for marketing and advancement communication initiatives, ensuring alignment with institutional goals and timelines.
• Coordinate cross-functional teams to execute projects on schedule, including Roanoke College news, marketing campaigns, fundraising appeals, alumni engagement efforts, event promotions, student recruitment, and collegewide communications.
• Act as the primary point of contact for project updates, communicating progress and addressing roadblocks proactively.
• Ensure all projects adhere to branding, messaging, and quality standards.

Campaign Management and Reporting

• Collaborate with the Marketing and Advancement teams to plan and execute marketing campaigns, including email, social media, web, and print communications.
• Monitor, analyze and report on the performance of campaigns, generating detailed reports on metrics such as engagement, conversion rates, and return on investment.
• Provide actionable insights and recommendations to improve campaign effectiveness.

Content Creation and Coordination

• Generate print and digital content, including press releases, news and features stories, announcements, emails, social media posts, web content, scripts, etc.
• Work with other content creators and college employees to gather, organize, and distribute materials such as copy, graphics, photos, and videos for use in campaigns.
• Works with Marketing to assist in coordinating updates to the college website, social media channels, and email marketing platforms in support of marketing and fundraising initiatives.