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SEO Specialist

Fulfillment | Tempe, AZ | Full Time

Job Description

ReputationDefender® provides online reputation and digital privacy solutions for individuals and businesses.  We are the pioneering firm in the online reputation management space and with our recent acquisition, we are entering into hyper-growth mode; expanding the team and improving product lines, all while enjoying the fun and culture of the startup tech space.  Besides a great compensation package, we offer employee lunches, pool table, foosball, team outings and more!

COVID-19 Information:

The SEO Specialist is a full-time role assigned to work in our Tempe, AZ office location. However, ReputationDefender's Tempe office is currently closed due to COVID-19. We will interview, hire, onboard, and train for this position entirely remotely to ensure the safety of our candidates and employees during the coronavirus outbreak. Candidates must be prepared to work remotely from home for the immediate term and must also be willing to work onsite in our Tempe, AZ office once we are able to return safely.

About the role:

The SEO Specialist is responsible for executing Search Engine Optimization (SEO), Online Reputation Management (ORM), and Content planning through technical, on-page, and off-site strategies. The position will play an integral role in the performance of our product while working closely with our writing team and account manager.

 

Key Responsibilities

  • Develop and execute on site content improvements to enhance SEO and UX goals

  • Perform keyword research to identify opportunities to optimize web content and search results

  • Develop and execute Social Media Content Planning and strategies 

  • Design, evaluate and monitor ORM-based tests

  • Providing SEO recommendations to website developers and designers to implement, including schema markup, title tags, meta descriptions, etc.

  • Analyze keywords and  techniques used by competitors

  • Create reports that show progress for key SEO metrics

  • Guide the editorial and tech departments with various SEO improvement suggestions

  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

  • Compiling and presenting SEO guidelines and reports to appropriate stakeholders

  • Leverage social media to improve ORM efforts

Professional Competencies

  • Strong knowledge of search engine optimization practices

  • Outstanding ability to think creatively, and identify and resolve problems

  • Detail orientation, time management, and analytical skills

  • Ability to both collaborate with a distributed team and work independently

  • Ability to clearly and effectively articulate thoughts and ideas

 

Professional Skills & Qualifications

  • At least 3 years' experience in Search Engine Optimization (SEO) 

  • Excellent communication skills

  • Experience with a variety of analytics tools including Google Analytics and Google Search Console

  • Proficient with popular keyword tools (Ahrefs, Moz, Screaming Frog etc.)

  • Experience with Social media tools including Hootsuite, Buffer and Dlvr.it