Content Developer

• Work with public health colleagues (e.g., RIDOH’s Center for Healthy Homes and Environment, Center for Food Protection, and Center for Drinking Water Quality) to plan, research, develop, implement, and evaluate communications projects for environmental health

• Partner with subject matter experts, external vendors, and/or academic partners to conduct qualitative/quantitative data collection to inform communications

• Develop, review, and tailor public health messages and materials for targeted audiences, including applying best practices to reach people with different levels of health literacy, digital literacy, and science literacy

• Coordinate design and production of environmental health communication materials, working with subject-matter experts, internal graphic design and production team members, and external vendors

• Develop, implement, and evaluate environmental health communication projects and campaigns, including but not limited to lead poisoning prevention and heat-related illness

• Lead the development of paid and organic social/digital media activities

• Manage a marketing or communications vendor that is developing and implementing a campaign

• Provide strategic guidance and communications feedback to public health colleagues, as needed

• Ensure that messages and materials adhere to agency communications policies and standards for branding, graphics, style, Culturally and Linguistically Appropriate Services (CLAS) Standards, and accessibility

• Attend and provide support for community-based meetings and events

• Complete related duties as assigned

• A thorough knowledge of health communications, social marketing, health literacy, design, and public relations principles, practices, and techniques

• Excellent writing and editing skills, including writing in plain language

• Strong verbal communication skills

• Knowledge of the principles, practices, and techniques of public health and health equity

• A thorough knowledge of social media principles, practices, and techniques, and the ability to apply such knowledge to write effective social media content and assist with monitoring agency social media accounts

• A thorough understanding of writing for websites and website development

• The ability to research, develop, implement, and evaluate evidence-based public health communication and/or social marketing campaigns

• Ability to work independently to manage multiple projects and deadlines, with attention to detail

• Strong organizational skills

• The ability to work across interdisciplinary teams and establish and maintain effective working relationships with superiors, associates, public groups, private and public agencies, and community partners and members from diverse backgrounds

• Proficiency using Microsoft Office products

• Related capacities and abilities

• Education: Master’s Degree in public health, communications/public relations, marketing, one of the social sciences, or related field

• Experience: Minimum of 5 years of employment in a position involving program/campaign development in the field of public health, communications, or a related field.

• Experience leading the development and implementation of marketing, social media, or communications campaigns

• Experience writing and developing communications materials, presentations, social/digital media, and written reports tailored to specific and non-technical audiences Or, any combination of education and experience that shall be substantially equivalent to the above education and experience