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Demand Generation Manager

Marketing | Portland, OR | Full Time

Job Description

About RADAR, Inc.

At RADAR, Inc. our mission is to create the most innovative and valuable platform for our customers to manage their response to privacy and security incidents involving regulated data. We are revolutionizing incident response management using automated, smart, and purpose-built SaaS technology. RADAR is a pioneer in the privacy field, recognized for its innovation with multiple patents and high-profile industry awards, including the 2017 Oregon Entrepreneur Network (OEN) Tom Holce Entrepreneurship Award, a 2017 Portland Business Journal Small Business Innovation Award, and the prestigious 2017 HPE-IAPP Privacy Innovation Award.

About the Position

The Demand Generation Manager is responsible for driving lead generation programs and functions in support of the patented, award-winning RADAR SaaS platform. An energetic, self-motivated marketing professional, the Demand Generation Manager thrives on building lead generation initiatives and campaigns, keeping score, and iterating on the results. The ideal candidate is a lead generation machine who loves the science of marketing as much as the art, understands funnel management, speaks analytics and conversion rates, and embraces systems and processes to track and measure results. A high level of organization and flexibility are key, as well as outstanding written and verbal communication skills. In addition, we are looking for individuals who are curious about emerging technology, and who thrive in a collaborative and dynamic atmosphere.

What You'll Do

  • With the Director of Marketing, develop and deploy marketing strategies and plans to effectively target and nurture prospects.

  • Own the lead management process, from capture to nurture. Drive management and regular maintenance of systems and practices in support of these activities.

  • Work with the wider marketing, sales, and sales development teams to gain feedback on quality of MQLs.

  • Measure, analyze, and report campaign performance. Track full funnel marketing metrics and provide recommendations.

  • Create and manage list segmentation to ensure delivery of relevant and targeted content and messaging, with the goal of improving engagement and increasing conversion.

  • Leverage thought leadership and other marketing content to drive lead development and qualification. Using insights and feedback from campaigns, propose and assist in developing targeted content.

  • Work with partners and other targeted third parties to help develop joint marketing programs to drive demand generation.

  • Coordinate and execute on monthly webinar program, including planning, outbound marketing, event-day management, and follow up.

  • Assist with development of sales enablement content.

  • Other projects as needed, including assisting with company-wide event and trade show planning and execution (approximately 30 events per year).

What You Must Have

  • 5-7 years of relevant experience in B2B marketing, including implementing demand generation programs and processes.

  • Hands-on experience in using marketing automation technology (preferably Hubspot) and CRM (preferably Salesforce).

  • A metrics-driven approach to demand gen, and a strong understanding of how to capture data and interpret it to measure progress, optimize campaigns, and provide actionable insights and recommendations.

  • Knowledge of how to design and implement targeted email campaigns and nurturing programs that incorporate best practices.  

  • Experience owning, managing, and running webinars, and hands-on experience with webcasting programs (e.g.; WebEx, GotoWebinar).

  • Fantastic program management and communication skills, and a high level of organization and attention to detail.

  • A track record of excellence in working across sales and marketing teams.

  • Experience and/or strong interest in working in a fast-paced, collaborative start-up environment.

  • Capability and aptitude to gain product knowledge, understand the competitive posture of the company, and learn technical and industry terms.

  • The ability to self-direct and self-start, and work independently as well as within and across teams.

Why Join RADAR, Inc.

At RADAR, Inc., our team is filled with smart, thoughtful, and forward-thinking contributors who are experts at what they do, and our culture of trust is paramount to our success. We work hard, but we also encourage and support a healthy work/life balance. We offer a generous package of benefits and perks that make RADAR, Inc. a great place to work, including:

  • Comprehensive benefits that includes medical and dental, 401k, Life and Disability insurance, generous PTO, paid holiday time, and stock options. Plus flexible spending accounts for medical, dependent care, and commuter expenses.

  • Community outreach programs to encourage giving back to our community both as a group and individually.

  • On-site amenities such as indoor bike racks, showers, lockers, gym facilities, and a bike fix-it station.

  • Regular company-wide events, lunches, Friday breakfasts, game nights, outings, and company parties.

  • Casual work environment in an ideal central location, close to great food, shopping, and transportation options.