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Digital Marketing Manager

Global DTC | HQ, San Francisco, CA | Full Time

Job Description

POSITION TITLE: Digital Marketing Manager

REPORTS TO: Head of Strategy & Customer Analytics

DEPARTMENT: Global DTC                                                                       

SUPERVISES: NA

EMPLOYMENT TYPE:  Full-time

JOB LEVEL: Manager  

FLSA STATUS: Exempt

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SUMMARY OF POSITION: 

The Digital Marketing Manager plays a strategic and tactical role in driving direct revenue and brand awareness across our global platform to support our aggressive growth and revenue targets. The Digital Marketing Manager will own the execution of paid social across all of Quay’s markets, as well as ideate, launch, and manage new channels in our international markets.  The ideal candidate will be both data-driven thinker driving a test-and-learn approach with rigorous analysis of outcomes, as well as a creative visionary working with our brand and local marketing teams to create a portfolio of localized and relevant assets to run across paid channels.

PRINCIPLE ACCOUNTABILITIES: 

  • Own and execute paid social globally, as well as all new paid customer acquisition channels in our international markets, owning relationship with external partners where necessary (30%, primary responsibility)
  • Allocate budgets across marketing campaigns and channels and manage all at a day-to-day level, aligning with overarching paid media strategy, revenue goals and brand moments (10%, primary responsibility)
  • Brief-in all necessary creative assets, localizing content and languages where appropriate and collaborating with local marketing, brand and commercial planning teams to align with brand moments and stories (15%, primary responsibility)
  • Build paid social campaigns from scratch, designing campaigns and targeting in Facebook Ads Manager (15%, primary responsibility)
  • Set targets for KPIs on key metrics (total revenue, CAC, ROAS, CTR, etc.) by market, analyzing and reporting out to broader team on a weekly basis (10%, primary responsibility)
  • Establish a test-and-learn standard within paid media, creating and evaluating tests to optimize all aspects of performance (creative, copy, targeting, etc) where appropriate (5%, primary responsibility)
  • Evaluate new marketing channels to reach new customers or unlock efficient revenue (5%, primary responsibility)
  • Support lifecycle marketing and retention in paid channels to drive LTV (5%, play a collaborative role)
  • Evaluate overall international DTC performance and provide recommendations for potential site, product, or promotional optimizations where appropriate (5%, play a collaborative role)

 

Budget Owner:  No

Fiscal Accountabilities: 

  • Allocation of paid social budget
  • Direct revenue attributed to performance media

 

Key Working Relationships:  This role must establish a strong working relationship with the Creative, Brand, local Marketing and Analytics teams.

Required Skills & Experience:

  • 3+ years of experience in paid media in ecommerce or related field
  • Bachelor’s degree in business, marketing, communication, or quantitative field
  • Experience across multiple paid media channels (paid social a must, other channels a plus) including hands-on tactical experience crafting campaigns from scratch
  • Experience managing a fixed media budget and allocating for the highest returns across revenue and brand awareness
  • Experience as the driver of projects with a proven track record of achieving expected goals
  • Ability to think strategically and across the customer experience to execute a holistic marketing funnel
  • Strong analytical skills, with experience measuring success of campaigns, executing and analyzing A/B tests, and optimizing budget across channels for optimal returns
  • Experience working in international markets a plus, with an eye for localizing creative and putting yourself in the customer’s shoes

 

Travel Requirements:

  • NA

Physical Requirements:

  • This position is based in an office environment. Primarily sedentary work with occasional exertion of up to 10 pounds of force to lift, carry, push, pull or otherwise move objects.